Elora Fitri Solihfahmi, Tsabitah
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PENINGKATAN KUALITAS SUMBER DAYA MANUSIA MELALUI PELATIHAN ECOPRENEURSHIP DAN MANAJEMEN PENGELOLAAN SAMPAH Purwidianti, Wida; Dwiyanti, Retno; Ma’ruf, Anwar; Elora Fitri Solihfahmi, Tsabitah; Nur Hamam, Zaki
Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Vol 12 No 3 (2025): September
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/ppkm.v12i3.9848

Abstract

Green entrepreneurship (ecopreneurship) is entrepreneurship that does not only focus on profit but also pays attention to environmental aspects. One form of green entrepreneurship is by managing waste into a business that generates profits and preserves the environment. This community service (IbM) conducts training on ecopreneurship and waste management with partners of Rumah Asuh Baiti Jannati in Purwokerto. The purpose of this IbM is to overcome partner problems related to the lack of funding to finance the children of this foster home. The IbM activity was carried out on May 18, 2025 at Rumah Asuh Baiti Jannati. The activities carried out were in the form of providing material on ecopreneurship and entrepreneurial motivation as well as waste management training. This activity has proven effective based on the results of the pretest and posttest which showed an increase in the knowledge of community service participants and an increase in the skills of partners in managing inorganic waste into compost. This activity was also considered very good by partners based on the results of the partner satisfaction survey
Financial and Digital Literacy as Moderators in Improving MSME Performance through Financial Management and Digital Marketing in Banyumas Elora Fitri SolihFahmi, Tsabitah; Purwidianti, Wida
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 2 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v11i2.779

Abstract

MSMEs play an important role in the Indonesian economy, including in Banyumas Regency, which has more than 89.000 business units. However, the low level of digitalization is still a significant obstacle to improving MSME performance. This study aims to analyze the effect of financial management and digital marketing on MSME performance and examine the role of financial literacy and digital literacy as moderating variables. The method used is quantitative, with a survey approach involving 100 MSME owners selected through the Slovin formula. Data analysis was carried out using the PLS-SEM technique. The results of the study showed that financial management and digital literacy had a significant effect on MSME performance. In contrast, digital marketing and financial literacy did not show a significant effect. In addition, financial literacy and digital literacy did not function significantly as moderating variables. These findings indicate that the importance of literacy has not been fully balanced by the ability of MSME owners to apply it in practice. Therefore, this study provides a practical contribution in the form of recommendations for more applicable and sustainable literacy training and a theoretical contribution to of further research that considers other factors that can affect MSME performance.