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All Journal PAKAR Pendidikan West Science Business and Management
Alhadi, Hafizh
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Other

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The Effect of Green Product and Price on Brand Image and Buying Interest of Gesits Electric Motorcycle in Pekanbaru City Alhadi, Hafizh; Jushermi, Jushermi; Rahayu, Deny Danar
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2039

Abstract

This study aims to examine the influence of Green Product on Purchase Intention of Gesits electric motorcycles in Pekanbaru, with Brand Image as an intervening variable. The population of this research consists of residents of Pekanbaru City who are aware of the Gesits electric motorcycle brand but have never purchased one. Sampling was conducted using non-probability sampling techniques with the Lemeshow formula, resulting in a sample size of 100 respondents. The data analysis method employed Partial Least Square-Structural Equation Modeling (PLS-SEM) using SmartPLS software version 4.1.1.1. The results indicate that Green Product has no direct or indirect effect (through Brand Image) on Purchase Intention. However, Green Product significantly influences Brand Image. Meanwhile, Price has a direct effect on Purchase Intention and Brand Image but does not indirectly influence Purchase Intention (through Brand Image). Brand Image itself does not significantly affect Purchase Intention. These findings provide strategic implications for Gesits in formulating marketing strategies, particularly in strengthening brand positioning through Green Product and Price aspects, even though Brand Image has not yet been a determining factor for Purchase Intention. This study emphasizes the importance of a holistic approach in developing effective marketing strategies for Gesits electric motorcycles.
Pengembangan Modul Berbasis Discovery Learning pada Mata Pelajaran Pemeliharaan Mesin dan Kendaraan Ringan Kelas XI SMK Judul Jurnal dalam Bahasa Indonesia Alhadi, Hafizh; Wakhinuddin, Wakhinuddin
PAKAR Pendidikan Vol 22 No 1 (2024): Published in January 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/pakar.v22i1.411

Abstract

This study aims to develop a Discovery Learning-based module in the subject of Maintenance of Engines and Light Vehicles, with a focus on Electronic Fuel Injection (EFI) System Maintenance. The research involves module testing through expert assessment and limited trials with the participation of 30 students from the 11th grade of Light Vehicle Engineering. The module development follows the Plomp model, through the preliminary investigation and prototype phases. The preliminary investigation phase revealed a variety of teaching methods in Maintenance of Engines and Light Vehicles, including lectures and practicals, but their effectiveness was limited. The existing teaching materials were inadequate, unclear, and lacked comprehensive information. Interviews with students indicated difficulties in comprehending the concepts related to the subject. Therefore, the need for an engaging and informative module was identified. The module underwent validation by experts, including content specialists, educators, and graphic designers. The validation process resulted in high scores. Practicality evaluation was conducted gradually, involving small-group and large-group evaluations. The results showed a high level of practicality in terms of ease of use, time efficiency, and attractiveness for students. Further evaluation focused on module effectiveness. Pre-tests and post-tests were conducted to measure cognitive, affective, and psychomotor learning outcomes. The results demonstrated significant improvements in cognitive and psychomotor skills, as well as moderate improvements in affective aspects. These findings confirm that the Discovery Learning-based module effectively enhances students' learning outcomes in the subject of Maintenance of Engines and Light Vehicles, particularly concerning the EFI system. In conclusion, the developed module proves to be effective in enhancing students' learning outcomes in the subject of Maintenance of Engines and Light Vehicles, particularly in relation to the EFI system.
Co-Authors Deny Danar Rahayu Jushermi Jushermi, Jushermi Wakhinuddin Wakhinuddin, Wakhinuddin