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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen Return : Study of Management, Economic and Bussines INJURITY: Journal of Interdisciplinary Studies West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Management Accounting, Tax and Production Neraca Manajemen, Akuntansi, dan Ekonomi Commercium: Journal of Business and Management Jcommits : The Journal of Community Empowerment, Innovation, and Sustainability
Jushermi Jushermi, Jushermi
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Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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ANALISIS PENGARUH STIMULI PEMASARAN TERHADAP PERSEPSI KONSUMEN DAN KEPUTUSAN KONSUMEN MEGGUNAKAN TV BERBAYAR MEREK INDOVISION DI KOTA PEKANBARU Nasution, Indra Prasetya; Jushermi, Jushermi; Wijayanto, Gatot
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to analyze the influence of marketing stimuli on Consumer Perceptions and Consumer Decision Using Indovision’s Pay TV in Pekanbaru. In this study there were eight variables: Purchase Decision (Y2), Perception (Y1), Products (X1), price (X2), promotion (X3), People (X4), Physical Evidence (X5), Process (X6. The population of this research is all the people who use Indovision’s Pay TV in Pekanbaru with a sample of 98 respondents were selected using purposive sampling method. This data retrieval by giving questionnaires to respondents. Analysis of data in this study using path analysis with SPSS version 20. The results of this study indicate that the product variables and physical evidence of a significant effect on consumer peceptions using Indovision’s Pay TV while variable pricing, promotion, people, and processes does not have a significant effect . Then the variable product, promotion, and physical evidence of a significant effect on consumer 's decision to use pay TV of Indovision while variable pricing, people, and processes does not have a significant effect . And variable product ,price ,promotion ,people ,physical evidence, and the process has not been proven to have a stronger influence on consumer decisions using Indovision’s Pay TV after mediated by perception variables .Keywords : marketing stimuli , perception , purchasing decisions .
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP LOYALITAS YANG DIMODERASI OLEH KEPUASAN KONSUMEN PADA HUNTER GYM DI KOTA PEKANBARU Lestari, Tri Puji Endang; Jushermi, Jushermi; Noviasari, Henni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 2 (2017): Wisuda Oktober 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this study is to determine the effect of Service Quality and Price on Customer Satisfaction and Customer Loyalty at Gym Hunter in Pekanbaru City. The object of this research is Gym Hunter fitness services. This research use Loyalty as endogenous variable and Satisfaction as moderation variable. While the exogenous variables in this study are Service Quality and Price. The population in this study is not known with certainty and the sample used in this study is 112 people. This study uses accidental sampling, ie anyone who meets the appropriate pene as a respondent. Data taken from the respondents using the core questionnaire. The analytical method used in this research is path analysis using SPSS (Statistical Package for Social Science) version 21. The results of this study indicate that Service Quality has a positive and significant impact on Consumer Satisfaction. Price has a positive and significant effect on Consumer Satisfaction. Service Quality has a positive and significant impact on Customer Loyalty. Price has positive and significant effect to Customer Loyalty. Consumer Satisfaction has a positive and significant impact on Customer Loyalty. The Service Quality has a positive and significant impact on Customer Loyalty through Custumer Satisfaction. Price has a positive and significant impact on Customer Loyalty through Customer Satisfaction. Consumer Satisfaction can be a moderating variable of Quality of Service and Price to Loyalty.Keywords: Service Quality, Price Customer Satisfaction, Loyalty
PENGARUH CUSTOMER RELATIONSHIP MARKETING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN SERVICE CENTER PT MULTI AUTO INTRAWAHANA DI KOTA PEKANBARU Musisko, Dede; Jushermi, Jushermi; Wasnury, Rendra
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The research was conducted at PT. Multi Auto Intrawahana Pekanbaru. The purpose of this study was to determine the effect of Customer Relationship Marketing on Customer Satisfaction and Customer Loyalty Service Center PT Multi Auto Intrawahana in Pekanbaru. The population in this study is the customer service at PT. Multi Auto Intrawahana in Pekanbaru, amounting to 2486 people and the determination of the sample in this study using a formula Slovin and taken to the sampling method accidental sampling. Number of samples of this study are 96 customer service cars mazda in the previous year. The results of the study data analysis method using path analysis through IBM SPSS Version 20.0 shows that: 1) There is the influence of Customer Relationship Marketing on Customer Satisfaction Service Center PT. Multi Auto Intrawahana in Pekanbaru. 2) There is the influence of Customer Relationship Marketing on Customer Loyalty Service Center PT. Multi Auto Intrawahana in Pekanbaru. 3) influences of Customer Satisfaction to Customer Loyalty Service Center PT Multi Auto Intrawahana in Pekanbaru. 4) There is the influence of Customer Relationship Marketing on Customer Loyalty through Customer Satisfaction Service Center PT. Multi Auto Intrawahana in Pekanbaru.Keywords : Customer Relationship Marketing, Customer Satisfaction, Customer Loyalty
ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT BELI ULANG PADA KONSUMEN MASKAPAI PENERBANGAN LION AIR RUTE PEKANBARU-JAKARTA Albar, Muhammad Fachri; Jushermi, Jushermi; Rahayu, Deny Danar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aimed to analysze Quality of Service, Price on Costumer Satisfaction and Repurchase Intention, research applied on Lion Airlines Service Consumer Pekanbaru Jakarta route. The object of this research was Lion Airlines Consumer on Pekanbaru Jakarta route. This research consists of four variables: two independent variables, one intervening variable and the dependent variable. Quality of Service (X1), Price (X2), Costumer Satisfaction (Y1) and Repurchase Intention (Y2). This research was conducted using a sample of 200 Consumer Lion Airlines who had used Lion Airlines Service Pekanbaru Jakarta route at least once. This research used purposive sampling, In terms of data analysis, this research used Path Analysis method using SPSS (Statistical Package for Social Science) version 20. Based on the hypothesis test conducted, research shows that Quality of Service has significant and positive effect toward Costumer Satisfaction, Price has significant and positive effect toward Costumer Satisfaction. Quality of Service has significant and positive effect toward Repurchase Intention, Price has significant and positive effect toward Repurchase Intention and Costumer Satisfaction has significant and positive effect toward Repurchase Intention. Quality of Service and Price Influence Repurchase Intention are moderated by Costumer Satisfaction.Keywords : Quality of Service, Price, Costumer Satisfaction, and Repurchase Intention.
PENGARUH KELOMPOK REFERENSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN DEODORAN MEREK REXONA DI KALANGAN REMAJA DI KOTA PEKANBARU Deni, Fujianto; Jushermi, Jushermi; Henni, Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine The Effect of Reference Group and Brand Image on Buying Decision and Customer Satisfaction Rexona brand deodorant among teenagers in Pekanbaru. The population in this study includes all consumers who buy and use Rexona in Pekanbaru City, while totally samples in this study is 100 people. The sampling technique in this study is Purposive Sampling, which is the selection of samples based on certain criteria. Data taken from respondents using questioners. The analytical method used in this research is path analysis using SPSS (Statistical Package for Social Science) aplication. The result show that : (1) Reference group influences the decision to buy deodorant rexona products among adolescents in Pekanbaru City (2) Brand image influences the decision to buy deodorant rexona products among teenagers in Pekanbaru City (3) Purchasing decisions affect consumer satisfaction of deodorant rexona products among adolescents in Pekanbaru City (4) Reference group influences consumer satisfaction of deodorant rexona products among adolescents in Pekanbaru City through the purchasing decision variable (4) Brand image affects consumer satisfaction of deodorant rexona products among adolescents in Pekanbaru City through the Purchasing Decision variable.Keywords : Refererence Group, Brand Image, Buying Decision and Customer Satisfaction
PENGARUH ONLINE CONSUMER REVIEW DAN RATING TERHADAP KEPERCAYAAN KOSUMEN DAN KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE DI KOTA PEKABARU Nabillah, Danty Sukma; Jushermi, Jushermi; Aida, Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

Abstract-This study aims to determine the Online Consumer Reviews and Ratings on Consumer Trust and Purchase Decisions at Shopee E-commerce in Pekanbaru City. The population in this study are consumers who have shopped online at Shopee e-commerce who are domiciled in Pekanbaru City whose number is not known with certainty. Premiere data were collected using a questionnaire as an instrument to prove the results of the study, to test the hypothesis in this study was to use the path analysis method (path analysis) with the help of the SPSS program. The sampling technique chosen was snowball sampling (105 people at Shopee site customers in Pekanbaru City).The results showed that:1) Online Consumer Review has a positive and significant effect on Consumer Trust in Shopee E-commerce in Pekanbaru City, 2) Rating has a positive and significant effect on Consumer Trust in Shopee E-commerce in Pekanbaru City, 3) Online Cosumer Review has a positive and significant effect on Purchasing Decisions at Shopee E-commerce in Pekanbaru City, 4) Rating has a positive and significant effect on Purchasing Decisions at Shopee E-commerce in Pekanbaru City, 5) Consumer Trust has a positive and significant effect on Purchasing Decisions in E-commerce Shopee in Pekanbaru City, 6) Online Consumer Review has a positive and significant effect on Purchasing Decisions through Consumer Trust in Shopee E-commerce in Pekanbaru City, 7) Rating has a positive and significant effect on Purchasing Decisions through Consumer Trust in Shopee E-commerce in Pekanbaru City.Keywords: Online Consumer Review, Rating, Consumer Confidence and Purchasing Decisions
ANALISIS TINGKAT KEPUASAN PELANGGAN ATAS KUALITAS LAYANAN DAN HARGA PADA INDOMARET KECAMATAN BANDAR SEIKIJANNG KABUPATEN PELALAWAN Putri, Hutagalung; Aida Nursanti, Aida Nursanti; Jushermi, Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 10, No 2 (2023): (Juli - Desember )
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The aim of this research is to determine the level of customer satisfaction at Indomaret, Bandar Seikijang District, Pelalawan Regency in terms of service quality based on the physical evidence dimension (tangible), reliability (reliability), responsiveness (responsiveness), guarantee (assurance), empathy (empathy), and prices, regarding the quality of service and prices at Indomaret, Bandar Seikijang sub-district, Pelalawan Regency. The population in this study were all unknown customers of Indomaret, Bandar Seikijang District, Pelalawan Regency (indefinite), with a sample size of 100 respondents. Primary data was collected using a questionnaire as an instrument to prove the research results, to test the hypothesis in this research using the method Importance Analysis Performance (IPA) with the program Statistical Product and Service (SPSS) version 25. The results of this research show that the comparison results between performance and negative expectations (less satisfied) were obtained. This negative gap shows that the performance of Indomaret, Bandar Seikijang District, Pelalawan Regency is still below customer expectations. With the biggest gap lying in dimensions tangible on employee appearance attributes and the lowest gap lies in the price variable on the attribute of price suitability with product quality as much as possible. Meanwhile, in the Cartesian diagram, quadrant I is the main priority quadrant where there are 9 items that must be repaired immediately. Keywords: Customer Satisfaction, Service Quality, Price,, Importance Analysis Performance (IPA) 
PENGARUH KEPEMIMPINAN MOTIVASI KERJA DAN KOMPENSASI TERHADAP KINERJA PARAMEDIS RUMAH SAKIT IBU DAN ANAK ERIA BUNDA PEKANBARU Khairunnisa, Mardhatillah Indah; Dewita, Ningsih Suryati; Jushermi, Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the effect of leadership, motivation and compensation on paramedic performance of mother and children eria bunda pekanbaru hospital. The sampling technique is a method that has been selected census to 104 paramedic who were sampled. The research variables used are leadership (X1) motivation (X2) and compensation (X3) as independent variables and paramedic performance (Y) as dependent variables. The data analysis method used is multiple regression analysis using SPSS 23 for windows. The result showed that: 1) There is a positive and significant effect of leadership on the paramedic performance. 2) There is a positive and significant effect of motivation on the paramedic performance. 3) There is a positive and significant effect of compensation on the paramedic performance. 4) There is a possitive and significant effect of leadership, motivation and compensation on the paramedic performance.Keyword: Leadership, Motivation, Compensation, Peformance
Green Marketing and Brand Image: Strengthen Consumers’ Purchase Decisions Through Brand Trust on Mineral Water Aqua Consumers in Pekanbaru City Melinda, Lisa; Restuti, Sri; Jushermi, Jushermi
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.695

Abstract

This study aims to find out the effect of Green Marketing and Brand Image on the purchase decisions of Mineral Water AQUA consumers in Pekanbaru City through the moderation of Brand Trust. The population in this study is the residents of Pekanbaru who purchase and consume AQUA Mineral Water. Sampling was done using purposive sampling technique with a total of 226 respondents. Data analysis used was SMART PLS 3.2.9. The results research: 1) Green Marketing has a positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 2) Brand Image has positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 3) Green Marketing has a positive and significant effect on Purchase Decisions 4) Brand Image has positive effect on Purchase Decisions is positive but insignificant. 5) Green Marketing has a positive and significant effect on Purchase Decisions through Brand Trust as a moderating variable for AQUA Mineral Water consumers in Pekanbaru City. 6) Brand Image has a positive and significant influence on Purchase Decisions through Brand Trust as a moderating variable on AQUA Mineral Water consumers in Pekanbaru City. 7) Brand Trust has  positive and significant impact on the Purchase Decisions on AQUA Mineral Water consumers in Pekanbaru City.
The Influence of Celebrity Endorser Towards Consumer Interest Usage of Threads App Through Brand Image in Indonesia Hasra, Muhammad Rayhan; Jushermi, Jushermi; Wasnury, Rendra
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.869

Abstract

This research aims to examine The Influence of Celebrity Endorser towards Consumer Interest Usage of Threads App through Brand Image in Indonesia. The population in this research is Indonesia people that has hear about Thread Apps. The sampling technique in this research used purposive sampling technique and a sample of 118 sample was obtained. The data analysis method used is path analysis.   There are 4 hypothesis on this research. The results of this research show 3 hypothesis are accepted, such as celebrity endorser has affect on brand image, brand image has affect on consumer interest, and celebrity endorser has affect on consumer interest through brand image. However, the rejected hypothesis is celebrity endorser has affect directly on consumer interest.
Co-Authors Adnan Adnan Aida Nursanti Aida Nursanti, Aida Nursanti Aida, Nursanti Albar, Muhammad Fachri Alfath, Sauli Alhadi, Hafizh Arini Novandalina Arwinence Pramadewi Deni, Fujianto Deny Danar Rahayu Dewita Suryati Ningsih Dian Pratiwi Gatot Wijayanto Hasna, Zafira Hasra, Muhammad Rayhan Hendratri, Bhaswarendra Guntur Henni Noviasari Henni, Noviasari Indra Prasetya Nasution, Indra Prasetya Iswanto, Juni Khairunnisa, Mardhatillah Indah Lestari, Tri Puji Endang Marzolina Marzolina, Marzolina Melinda, Lisa Musfar, T. Firli Musfar Musisko, Dede Nabillah, Danty Sukma Nasution, Hafiza Oktasia Nayoga, Muhammad Nindia, Nindia Noviasari , Henni Nurul Fadilah, Nurul Pramitha, Anggia Prima Andreas Siregar Putri, Hutagalung Raesela, Raesela Rendra Wasnury Rihandhika, Bagas Marcellino Rovanita Rama S, Deswita Sari, Siska Anggun Savira, Dina Selfitri, Selfitri Sri Restuti Sri Wahyuni Wildah Sudarmanto, Eko Suroso Suroso Syarif, Salsabila Al Qarirah Ibnu Tengku Firli Musfar Wildah, Sriwahyuni Yelgo Daniel Turnip Yutiandry Rivai