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All Journal Jurnal Bisnis dan Ekonomi
Danny, Syalomita
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Economics, Econometrics & Finance

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Analisis Faktor Yang Mempengaruhi Pemilihan Tempat Menginap di Wonderloft Hostel Jakarta: Analysis of Factors Affecting the Choice of Accommodation at Wonderloft Hostel Jakarta Dwi Astuti, Ratih; Indrayanti, Sri; Danny, Syalomita
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.138

Abstract

This study aims to analyze the factors influencing the selection of accommodation at Wonderloft Hostel Jakarta. The research employed a qualitative method using structured interviews with 10 guests. The findings indicate that location is the primary consideration (100%), followed by image (90%), promotion (80%), and facilities (70%). The conclusion of this study is that guests’ decisions in choosing Wonderloft Hostel Jakarta are based on a combination of several interrelated factors, with location being the dominant factor.
Co-Authors Dwi Astuti, Ratih Indrayanti, Sri