Analisis Faktor Yang Mempengaruhi Pemilihan Tempat Menginap di Wonderloft Hostel Jakarta: Analysis of Factors Affecting the Choice of Accommodation at Wonderloft Hostel Jakarta

Dwi Astuti, Ratih
Indrayanti, Sri
Danny, Syalomita

Jurnal Bisnis dan Ekonomi
Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi

This study aims to analyze the factors influencing the selection of accommodation at Wonderloft Hostel Jakarta. The research employed a qualitative method using structured interviews with 10 guests. The findings indicate that location is the primary consideration (100%), followed by image (90%), promotion (80%), and facilities (70%). The conclusion of this study is that guests’ decisions in choosing Wonderloft Hostel Jakarta are based on a combination of several interrelated factors, with location being the dominant factor.