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A SEMIOTIC ANALYSIS OF SASIRANGAN BATIK MOTIFS DELIVERING LOCAL WISDOM OF TANAH LAUT REGENCY Decky C. Kananto Lihu; Muzahid Akbar Hayat; Lasmiati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3711

Abstract

Wisdom is interpreted in the local culture of Sasirangan cloth, one of its products is the Kijang and Jagung motif which is seen as increasingly important in supporting economic welfare and also as a process of creation, creativity, ideas, and concepts from a person or group that can produce Sasirangan works or products. The use of local wisdom culture makes creative economies utilize creativity, individual creativity, and individual skills and talents to create welfare and employment. The purpose of this study is 1). To analyze the connotation of the sasirangan batik motif that depicts the local wisdom of Tanah Laut Regency. 2) To analyze the denotation of the sasirangan batik motif that depicts the local wisdom of Tanah Laut Regency. 3) To analyze the meaning built on the sasirangan batik motif that depicts the local wisdom of Tanah Laut Regency. The type of research used is qualitative, namely in the initial stage the researcher conducts exploration, then data collection is carried out in depth, starting from observation to compiling reports. Data collection techniques use observation, interview and documentation methods. The results of the study show that 1) The connotation of the sasirangan batik motif depicts a spirit with agility and wisdom and deer have an agile nature, it is expected that users of sasirangan cloth with deer motifs can apply these characteristics. 2) The denotation of the sasirangan batik motif that depicts the local wisdom of Tanah Laut Regency is interpreted as a symbol of agility, adaptability, and the ability to face challenges. 3) The sasirangan batik motif contains a philosophy of life that teaches how to live a good life, be useful to others, and maintain a balance between the world and the hereafter. The sasirangan batik motif can also be a symbol of Tanah Laut Regency which reflects the identity of local wisdom, culture and traditions typical of Tanah Laut.
THE INFLUENCE OF SKILLS, PERSONALITY, AND COMMUNICATION STYLE OF THE MASTER OF CEREMONY ON AUDIENCE SATISFACTION IN FORMAL EVENTS AT PT. BANK PEMBANGUNAN DAERAH KALIMANTAN SELATAN (PERSERODA), HEAD OFFICE BANJARMASIN Sanusi; Decky C. Kananto Lihu; Erny Fuji Astuti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.4212

Abstract

The objectives of this study are as follows: 1) To determine whether the skills of the Master of Ceremony partially influence audience satisfaction in formal events at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda), Banjarmasin Head Office. 2) To determine whether the personality of the Master of Ceremony partially influences audience satisfaction in formal events at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda), Banjarmasin Head Office. 3) To determine whether the use of the Master of Ceremony communication style partially significantly influences audience satisfaction in formal events at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda), Banjarmasin Head Office. 4) To determine the skills, personality and use of the Master of Ceremony's communication style simultaneously have a significant influence on audience satisfaction in formal events at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda) Banjarmasin Head Office. This research is quantitative. The population in this study were customers who attended an event at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda) Banjarmasin Head Office in March 2025, totaling 100 priority customers. The sample in this study consisted of 54 priority customers. The sampling technique in this study used purposive sampling. Based on the research results, the following conclusions can be drawn: 1) The skills of the Master of Ceremony have a partial effect on audience satisfaction at formal events at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda) Banjarmasin Head Office. 2) The personality of the Master of Ceremony has a partial effect on audience satisfaction at formal events at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda) Banjarmasin Head Office. 3) The use of the Master of Ceremony's communication style has a partial effect on audience satisfaction at formal events at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda) Banjarmasin Head Office. 4) The skills, personality, and use of the Master of Ceremony's communication style have a simultaneous effect on audience satisfaction at formal events at PT. South Kalimantan Regional Development Bank (Perseroda), Banjarmasin Head Office. Leaders should integrate technical training, soft skills development, and communication workshops into employee development programs