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All Journal Almana : Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Bhinneka
Firdaus, Muhammad Rafli
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health

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Pemanfaatan Ekstrak Bawang Putih (Allium Sativum) sebagai Pestisida Alami Ramah Lingkungan di Kelurahan Tukmudal: Mulyawan, Zaki Januar; Choirunisa, Aura; Anggini, Laura Puti; Noviniya, Selvy; Amelia, Najwa; Firdaus, Muhammad Rafli; Arrafi, Hisyam Bayu; Allamin, Muchamad; Ramdani, Alpan Bismarullah; Nurhabibah, Zaenab; Najiyah, Sayyidah Fitri; Rossa, Desti Viandari; Ramdhani, Fadan Anugerah; Fathurrahman, Firman; Sutarjo, Moh
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.558

Abstract

Pengabdian masyarakat ini dilakukan di Kelurahan Tukmudal, Kecamatan Sumber, Kabupaten Cirebon. Tujuannya adalah untuk menawarkan alternatif pestisida nabati yang terbuat dari bawang putih (Allium sativum) yang ramah lingkungan. Kegiatan ini disebabkan oleh tingginya penggunaan pestisida kimia sintetis, yang membahayakan kesehatan manusia, menurunkan kualitas lingkungan, dan merusak ekosistem pertanian. Proses deskriptif kualitatif (PAR) digunakan. Ini mencakup observasi kondisi tanaman tomat, uji coba penyemprotan larutan bawang putih, sosialisasi dan pelatihan pembuatan pestisida alami, dan evaluasi melalui wawancara semi-terstruktur. Hasil kegiatan menunjukkan bahwa pengetahuan dan keterampilan masyarakat telah meningkat. Hanya sekitar 30% orang tahu bahaya pestisida kimia sebelum kegiatan, dan itu meningkat menjadi 85% setelah sosialisasi. Tingkat partisipasi yang tinggi juga ditunjukkan oleh kehadiran 80 hingga 100 persen peserta di setiap tahap kegiatan dan antusiasme warga dalam praktik lapangan. Pestisida bawang putih dianggap berguna untuk mengendalikan hama dan meningkatkan kesadaran masyarakat untuk mengurangi ketergantungan pada pestisida kimia. Akibatnya, tindakan ini tidak hanya menjaga kesehatan lingkungan dan keberlanjutan pertanian, tetapi juga menawarkan peluang untuk mengembangkan produk lokal yang menguntungkan secara ekonomi.
The Influence of Digital Marketing Strategy, Product Quality, and Price on Purchase Decisions for Imported Second-Hand Clothing Firdaus, Muhammad Rafli; Dadu, May; Romdonny, Jefry
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3022

Abstract

The growing popularity of imported second-hand clothing (thrifting) has been driven by digitalization, shifting consumer lifestyles, and increasing awareness of affordable and sustainable fashion, leading to changes in consumer purchasing behavior. This study aims to examine the influence of digital marketing strategy, product quality, and price on consumers’ purchase decisions at OB Second Cirebon. A quantitative approach was employed using a survey method, with data collected through structured questionnaires distributed to consumers who had purchased products within the past year. The sample was determined using purposive sampling based on specific criteria relevant to the study. Data analysis was conducted using multiple linear regression supported by SPSS, preceded by validity, reliability, and classical assumption tests, as well as hypothesis testing using t-test and F-test. The results indicate that digital marketing strategy, product quality, and price have a positive and significant effect on purchase decisions, both individually and simultaneously. Among these variables, product quality emerges as the most influential factor in shaping consumer decisions. These findings suggest that optimizing digital marketing activities, maintaining consistent product quality, and setting appropriate pricing strategies are essential for enhancing consumer purchase decisions and supporting the growth of the thrift fashion industry.
Co-Authors Allamin, Muchamad Amelia, Najwa Anggini, Laura Puti Arrafi, Hisyam Bayu Choirunisa, Aura Dadu, May Fathurrahman, Firman Mulyawan, Zaki Januar Najiyah, Sayyidah Fitri Noviniya, Selvy Nurhabibah, Zaenab Ramdani, Alpan Bismarullah Ramdhani, Fadan Anugerah Romdonny, Jefry Rossa, Desti Viandari Sutarjo, Moh