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All Journal TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Na, Quan
Unknown Affiliation
Humanities Environmental Science

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Multisensory Experiential Tourism Strategies in Guangxi, China Na, Quan; Nurmalinda, Elda; Rianto, Rianto; Djati, Sundring Pantja; Rahmanita, Myrza
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.247

Abstract

Analyzing the affecting factors of experiential tourism, the study aims to explore the innovational strategies for multisensory experiential tourism. The adopted research methods are qualitative research and case study, which make a comparison between the boom of ice-snow tourism in Harbin city, northeast China, and its interactive partner, Guangxi, southwest China, in Jan. 2024. Analyzing the innovational tourism phenomena of the 33 pieces of related news online in China Daily, the data is collected and a framework of multisensory experiential tourism strategies was drawn up. With the influential factors of multisensory experiential tourism, such as sight, hearing, smell, taste, and touch, ice and snow tourism in Harbin made a hit. In conclusion, by building up sustainable smart destinations, experiencing the different lifestyle, and highlighting study tour activities, it is hoped to put forward a framework of multisensory experiential tourism strategies for Guangxi, based on its unique leisure tourism resources. Keywords: tourism strategy, multisensory experiential, innovation, Harbin, Guangxi
Analisis Penilaian Faktor-Faktor Daya Tarik Pengunjung di Desa Wisata Bojongkulur Kecamatan Gunungputri Kabupaten Bogor Rianto, Rianto; Nurmalinda, Elda; Na, Quan
Jurnal Ilmiah Pariwisata Vol 29 No 2 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i2.1786

Abstract

This research was conducted to determine the factors of visitors who come to the Bojongkulur Tourism Village, Bogor Regency. This village is one of the villages that initially every rainy season always experiences environmental problems, namely flooding problems, namely in the Block KD Vila Nusa Indah 3 RT 06 RW 36 area which borders the Cikeas river. This research uses a quantitative descriptive method to measure tourist attraction factors in the Bojongkulur tourist village, using a Cartesian diagram analysis tool. Based on the results of a questionnaire with 80 respondents to assess 8 assessment factors based on visitors' expectations and reality, 7 indicators were produced, including culture in its various forms, rivers with all their attractions, travel comfort, extensive opportunities to relax. The image, natural beauty and friendliness of the people are considered to have met visitors' expectations. Based on Cartesian diagram analysis, it reaches an average value of 4.2. Meanwhile, the tourist product price indicator is still assessed by visitors and still does not meet the figure of 2.9. This means that these 8 attractiveness factors are still considered lacking by visitors. In the researcher's analysis, this is caused by the accessibility of river tourism activities in the Bojongkulur tourist village, the route is short and only has one attraction, this is considered not commensurate with the costs incurred. Keywords: Bojongkulur tourist village, 8 indicators of attractiveness, cartesian diagram
Co-Authors Myrza Rahmanita Nurmalinda, Elda Rianto Rianto Sundring Pantja Djati