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Pola Komunikasi Penggemar Dengan Idola K-Pop Melalui Media Sosial Weverese Siti Maesyaroh,, Syarah; Annisa, Nurin; Yuniar, Listia
Jurnal Syntax Fusion Vol 4 No 04 (2024): Jurnal Syntax Fusion: Jurnal Nasional Indonesia
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/fusion.v4i04.463

Abstract

The K-Pop phenomenon has changed the communication patterns between idols and fans through specialized social media platforms like Weverse. This study aims to analyze the communication patterns formed between fans and K-Pop idols through the Weverse platform. The study used a qualitative approach with a content analysis method to communication activities on Weverse for one month, including live streaming features, comment and reply systems, and Artist Posts. The results of the study showed that communication on Weverse has multidimensional characteristics that combine vertical interaction between idol-fans and horizontal interaction between fans. Live streaming generates informative, emotional-expressive, and performative responses with a systematic comment selection pattern. The platform manages to create the illusion of closeness through everyday content and direct greetings, but accessibility remains strategically controlled. The main findings confirm the transformation of parasocial relationships in the digital age into hybrid parasocial relationships that have real interactivity elements but remain asymmetrical. This research makes a theoretical contribution to the understanding of the evolution of mass communication towards a hybrid form of communication that combines elements of broadcasting, interpersonal communication, and community interaction in a digital ecosystem.
Strategi Komunikasi Digital Oleh Agensi K-Pop (Analisis Pengelolaan Konten Dan Interaksi Penggemar Melalui Akun Instagram Treasure Dan Enhypen) Siti Maesyaroh,, Syarah; Yuniar Naqiah, Listia
Jurnal Syntax Fusion Vol 4 No 06 (2024): Jurnal Syntax Fusion: Jurnal Nasional Indonesia
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/fusion.v4i06.468

Abstract

Instagram has become a strategic communication platform in the K-pop industry to build an emotional connection between idols and fans. This study analyzes the digital communication strategies implemented by YG Entertainment and BELIFT LAB in managing Treasure and Enhypen's Instagram accounts, as well as their impact on idol image and fan loyalty. Using a qualitative approach with a comparative case study design, this study observed the content and interactions in both accounts during the period October 2024 to January 2025. Data collection techniques include digital content analysis and passive participatory observation of Instagram's posts, comments, live sessions, and interactive features. The results showed that YG Entertainment applied a mystery marketing strategy with a selective approach that created an aspirational image and exclusivity value, while BELIFT LAB used a transparency strategy with frequent interactions that built perceived intimacy and friendship-based parasocial relationships. Both strategies are effective in converting online engagement into offline support in the form of album purchases and concert tickets, as well as forming a solid fan community. However, there are challenges in creating balanced two-way communication, managing diverse global fandom, and long-term sustainability. This research contributes to the understanding of the dynamics of digital communication in the contemporary entertainment industry.
Perbandingan Efektivitas Penggunaan Teguran Dan Ajakan Dalam Pengumuman Masjid Siti Maesyaroh,, Syarah
Jurnal Syntax Fusion Vol 4 No 07 (2024): Jurnal Syntax Fusion: Jurnal Nasional Indonesia
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/fusion.v4i07.473

Abstract

The mosque announcement is an important communication instrument to remind worshippers about worship activities and mosque regulations. This study aims to identify the influence of the use of words reprimand and invitation in mosque announcements on the perception and behavior of worshippers, as well as to prepare recommendations for mosque administrators in choosing more effective words. The research used a qualitative approach with a case study design in Mosque X, involving 6 mosque administrators and 12 worshippers as participants. Data was collected through in-depth interviews, participatory observations, and analysis of announcement documents, then analyzed using thematic analysis. The results showed that announcements with an invitation approach were more effective than reprimands in increasing congregational participation, with an average attendance rate of 35 percent higher. Invitational announcements generate positive perceptions in all pilgrims and arouse stronger intrinsic motivation, while reprimands cause feelings of discomfort in 75 percent of pilgrims. This study concludes that an inclusive, positive, and harmonious approach to invitation that is in harmony with theological and cultural values is more optimal in achieving the goal of mosque communication. Research recommends the use of the call-to-action approach as the primary strategy, with reprimands only used in situations that require assertiveness.
Efek Pemberian Ringkasan Materi Ceramah Terhadap Pemahaman Jamaah Siti Maesyaroh,, Syarah
Jurnal Syntax Fusion Vol 5 No 07 (2025): Jurnal Syntax Fusion: Jurnal Nasional Indonesia
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/fusion.v5i07.475

Abstract

Religious lectures are the main method of transferring Islamic knowledge in mosques, but their effectiveness is often hampered by long duration, material complexity, and limited capacity of worshippers. This study aims to analyze the effect of providing summaries of lecture material on congregational understanding, identify differences in congregational perceptions of lectures with and without summaries, and compile recommendations to improve the quality of congregational understanding in Mosque X. The research uses a qualitative approach with a case study method, involving 15 active worshippers and 7 mosque administrators as participants. Data were collected through in-depth interviews, participatory observations, and documentation, then analyzed using thematic analysis. The results showed that the provision of lecture material summaries made a significant contribution to three dimensions of understanding: improving conceptual understanding by providing an organized cognitive framework, strengthening the retention and ability to recall information in the long term, and encouraging the application of knowledge in daily life. Pilgrims reported higher levels of focus and engagement when lectures were summarized compared to no summary.
Komunikasi Dakwah Melalui Kegiatan Pengajian Subuh di Masjid untuk Menghindari Kenakalan Remaja di Zaman Sekarang Siti Maesyaroh,, Syarah; Santika, Mira; Sevtiani, Lestari; Fauziah, Nurul
Jurnal Syntax Fusion Vol 5 No 09 (2025): Jurnal Syntax Fusion: Jurnal Nasional Indonesia
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/fusion.v5i09.479

Abstract

The increase in juvenile delinquency in the modern era requires an effective preventive approach through mosque-based da'wah communication. This study aims to determine the influence of dawn recitation on religious understanding and character formation of adolescents, identify da'wah messages for the prevention of delinquency, and assess the response and behavior change of adolescents. The qualitative research method with a case study approach was applied to 5-10 adolescent worshippers and 2-4 da'i or mosque administrators. Data was collected through in-depth interviews, participatory observations, and documentation. The results of the study show that dawn recitation is effective in improving religious understanding and shaping the character of adolescents through da'wah materials that are relevant to contemporary problems. Dialogical-participatory methods, storytelling, and personal approaches have succeeded in attracting the interest of adolescents. Significant impacts can be seen in increasing religious awareness, establishing self-control, social selectivity, and reducing deviant behavior. Dawn recitation has proven to be a comprehensive solution to prevent juvenile delinquency through continuous spiritual, cognitive, and behavioral transformation.