Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Pemasaran
Azizah, Mutiara Tsani
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Online Customer Review di E-Commerce Shopee terhadap Keputusan Pembelian Produk Fashion Dama KAra Azizah, Mutiara Tsani; Wirakanda, Gugum Gumilang
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1103

Abstract

This study aims to determine consumer assessment of the brand on Shopee and to determine the influence of online customer reviews on the purchasing decisions of Dama Kara fashion products on Shopee. Using a descriptive method with a quantitative approach, the data analysis technique used is simple linear regression. The sampling technique used is accidental sampling, with 96 respondents. The results of the study show that Online Customer Reviews have a positive and significant effect on the Purchasing Decisions of Dama Kara Fashion products by 83.8%.
Co-Authors Wirakanda, Gugum Gumilang