Jurnal Manajemen dan Pemasaran
Vol. 3 No. 1 (2024): Edisi Agustus 2024

Pengaruh Online Customer Review di E-Commerce Shopee terhadap Keputusan Pembelian Produk Fashion Dama KAra

Azizah, Mutiara Tsani (Unknown)
Wirakanda, Gugum Gumilang (Unknown)

Article Info

Publish Date
08 Aug 2024

Abstract

This study aims to determine consumer assessment of the brand on Shopee and to determine the influence of online customer reviews on the purchasing decisions of Dama Kara fashion products on Shopee. Using a descriptive method with a quantitative approach, the data analysis technique used is simple linear regression. The sampling technique used is accidental sampling, with 96 respondents. The results of the study show that Online Customer Reviews have a positive and significant effect on the Purchasing Decisions of Dama Kara Fashion products by 83.8%.

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Journal Info
Jurnal Manajemen dan Pemasaran
Website

Abbrev

jumper

Publisher

Universitas Haji Sumatera Utara

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen dan pemasaran merupakan jurnal ilmiah yang memuat artikel topik di bidang manajemen dan pemasaran, namun tidak terbatas pada topik berikut: • Manajemen Keuangan • Manajemen Sumber daya manusia • Manajemen Farmasi • Akuntansi dan Manajemen Keuangan Syariah • Manajemen ...