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All Journal Jurnal Manajemen dan Pemasaran
Kholilah, Mela Nur
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Economics, Econometrics & Finance

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THE ROLE OF AI IN REVOLUTIONIZING E-COMMERCE – THE POWER OF DIGITAL MARKETING IN THE MODERN MARKET Rahayu, Putri; Kholilah, Mela Nur; Khaeroni
Jurnal Manajemen dan Pemasaran Vol. 3 No. 2 (2025): Edisi Februari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i2.1344

Abstract

The digital revolution has changed the business landscape, and E-commerce is one of the most affected sectors. In recent years, the application of AI in digital marketing has created a revolution in the way businesses either interact with consumers or market products. This article explores the role of Artificial Intelligence (AI) in revolutionizing E-commerce, particularly in digital marketing. Additionally, this article discusses the challenges and opportunities faced by companies in integrating AI into marketing strategies. Through a review using a systematic method of literature review, this research provides insight into how AI can advance E-commerce businesses due to competition in an increasingly dynamic market.
Co-Authors Khaeroni Rahayu, Putri