Jurnal Manajemen dan Pemasaran
Vol. 3 No. 2 (2025): Edisi Februari 2025

THE ROLE OF AI IN REVOLUTIONIZING E-COMMERCE – THE POWER OF DIGITAL MARKETING IN THE MODERN MARKET

Rahayu, Putri (Unknown)
Kholilah, Mela Nur (Unknown)
Khaeroni (Unknown)

Article Info

Publish Date
09 Feb 2025

Abstract

The digital revolution has changed the business landscape, and E-commerce is one of the most affected sectors. In recent years, the application of AI in digital marketing has created a revolution in the way businesses either interact with consumers or market products. This article explores the role of Artificial Intelligence (AI) in revolutionizing E-commerce, particularly in digital marketing. Additionally, this article discusses the challenges and opportunities faced by companies in integrating AI into marketing strategies. Through a review using a systematic method of literature review, this research provides insight into how AI can advance E-commerce businesses due to competition in an increasingly dynamic market.

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Journal Info
Jurnal Manajemen dan Pemasaran
Website

Abbrev

jumper

Publisher

Universitas Haji Sumatera Utara

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen dan pemasaran merupakan jurnal ilmiah yang memuat artikel topik di bidang manajemen dan pemasaran, namun tidak terbatas pada topik berikut: • Manajemen Keuangan • Manajemen Sumber daya manusia • Manajemen Farmasi • Akuntansi dan Manajemen Keuangan Syariah • Manajemen ...