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All Journal Jurnal Manajemen dan Pemasaran
aldo hendrian
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Economics, Econometrics & Finance

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TRANSFORMASI DIGITAL MONDELEZ INTERNATIONAL: REVOLUSI DAN INOVASI DALAM INDUSTRI MAKANAN DAN MINUMAN MELALUI TEKNOLOGI Saragi, Aprizal Ferdinand; aldo hendrian; Soetam Rizky Wicaksono
Jurnal Manajemen dan Pemasaran Vol. 3 No. 2 (2025): Edisi Februari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i2.1367

Abstract

This document discusses the exploration of the digital transformation journey of Mondelez International, a global leader in the food and beverage industry with a particular focus on snack production. The research covers the company's background, the specific changes introduced through digital innovation, as well as the motivations behind the transformation. Key points include how technology is transforming traditional production processes, its impact on operational efficiency, and how the use of digital tools contributes to the company's growth and competitive advantage. The study shows that Mondelez's digital initiatives, particularly in AI-driven customer insights and e-commerce platforms, are critical in addressing industry challenges and driving future growth..
Co-Authors Saragi, Aprizal Ferdinand Soetam Rizky Wicaksono