TRANSFORMASI DIGITAL MONDELEZ INTERNATIONAL: REVOLUSI DAN INOVASI DALAM INDUSTRI MAKANAN DAN MINUMAN MELALUI TEKNOLOGI

Saragi, Aprizal Ferdinand
aldo hendrian
Soetam Rizky Wicaksono

Jurnal Manajemen dan Pemasaran
Vol. 3 No. 2 (2025): Edisi Februari 2025

This document discusses the exploration of the digital transformation journey of Mondelez International, a global leader in the food and beverage industry with a particular focus on snack production. The research covers the company's background, the specific changes introduced through digital innovation, as well as the motivations behind the transformation. Key points include how technology is transforming traditional production processes, its impact on operational efficiency, and how the use of digital tools contributes to the company's growth and competitive advantage. The study shows that Mondelez's digital initiatives, particularly in AI-driven customer insights and e-commerce platforms, are critical in addressing industry challenges and driving future growth..