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All Journal International Journal of Science and Environment
Denopan, Arian
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Mathematics Physics

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The Role of Marketing Economic Management in Supporting the Achievement of the Sustainable Development Goals (SDGS) Rinaldi, Nedi; Pulungan, Mardia; Denopan, Arian; Ilyas, Muhammad
International Journal of Science and Environment (IJSE) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i1.328

Abstract

The achievement of the Sustainable Development Goals (SDGs) requires the active involvement of the economic sector, including the implementation of sustainable-oriented marketing economics management practices. Marketing is no longer understood merely as a commercial activity, but as a strategic instrument capable of integrating economic, social, and environmental objectives within the framework of sustainable development. This study aims to analyze the role of marketing economics management in supporting the achievement of the SDGs. The research employs a qualitative approach through a systematic literature review of reputable international journal articles indexed in Scopus, Web of Science, and Google Scholar. The data were analyzed using thematic analysis to identify patterns, concepts, and the strategic contributions of marketing economics management to sustainable development goals. The findings indicate that marketing economics management plays a significant role in promoting sustainable economic growth, shaping responsible consumer behavior, and integrating social and environmental values into business strategies. Furthermore, sustainable marketing practices enhance business competitiveness, corporate social legitimacy, and the quality of economic growth. This study concludes that marketing economics management constitutes a strategic pillar in achieving the SDGs and should be systematically integrated into business and development policies.
Development of a Technology Acceptance Model in Analyzing the Behavior of Muslim Traders Towards the Use of Quick Response Codes Indonesian Standard (QRIS) Ilyas, Muhammad; Pulungan, Mardia; Denopan, Arian; Rinaldi, Nedi
International Journal of Science and Environment (IJSE) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i1.454

Abstract

The development of digital technology has encouraged the transformation of payment systems from cash transactions to non-cash transactions. One of the digital payment innovations in Indonesia is the Quick Response Code Indonesian Standard (QRIS) developed by Bank Indonesia to facilitate standardized digital payment transactions. This study aims to analyze the behavior of Muslim traders toward the use of QRIS by developing the Technology Acceptance Model / TAM introduced by Fred Davis. This research employs a quantitative approach using a survey method conducted among Muslim traders at Pasar Sangkumpal Bonang in Padangsidimpuan City. Data were collected through questionnaires distributed to respondents selected using a purposive sampling technique. The collected data were analyzed using statistical analysis to determine the relationship between the variables of perceived usefulness, perceived ease of use, attitude toward technology use, and behavioral intention to use the technology. The results indicate that perceived usefulness and perceived ease of use have a positive influence on traders’ attitudes toward using QRIS. These attitudes subsequently influence traders’ intentions to use digital payment technology in their trading activities. The findings of this study show that the perceived benefits and ease of use of technology are the main factors influencing the acceptance of QRIS among Muslim traders. This research is expected to contribute to the development of technology acceptance studies in the context of the digital economy and serve as a reference for stakeholders in increasing the adoption of QRIS among business actors.
Co-Authors Muhammad Ilyas Pulungan, Mardia Rinaldi, Nedi