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All Journal Kajian Jurnalisme Journal Of Digital Communication Science
Damayanti, Adinda Afifah
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health

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STRATEGI BISNIS LOW-COST LEADERSHIP MEDIA TEMPO INTI MEDIA HARIAN PADA MASA PANDEMI COVID-19 Damayanti, Adinda Afifah; Hidayat, Dadang Rahmat; Sirait, Rinda Aunillah
Journal of Digital Communication Science Vol. 1 No. 1 (2023): Journal of Digital Communication Science
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jdcs.v1i1.180

Abstract

Perusahaan media perlu melakukan berbagai adaptasi dan penyesuaian untukmempertahankan eksistensi bisnisnya selama masa pandemi Covid-19. Penelitian inibertujuan untuk mengetahui strategi bisnis low-cost leadership media Tempo IntiMedia Harian saat Pandemi Covid-19. Pandemi Covid-19 mengakibatkan adanyaperubahan strategi bisnis low-cost leadership media tersebut. Adapun penelitian inimenggunakan metode penelitian kualitatif deskriptif dengan pengambilan datamelalui proses wawancara mendalam. Konsep teori yang dipakai dalam penelitian iniadalah konsep low-cost leadership atau keunggulan biaya rendah pada teori strategibersaing generik milik Michael Porter yang digunakan untuk mengetahui posisiperusahaan di tengah persaingan industri. Strategi keunggulan biaya menyeluruhyang diterapkan oleh Tempo Inti Media Harian ialah dengan menggunakanpengendalian biaya yang ketat dalam berbagai sektor seperti adanya pengelolaantenaga kerja serta penyesuaian harga jual produk. Berdasarkan penelitian ini, tempoInti Media Harian berhasil bangkit serta mempertahankan eksistensi bisnis nyamelalui strategi low-cost leadership tersebut.
Media Sustainability During the COVID-19 Pandemic: Business Differentiation Strategies by Tempo Inti Media Harian Hidayat, Dadang Rahmat; Damayanti, Adinda Afifah; Sirait, Rinda Aunillah
Jurnal Kajian Jurnalisme Vol 7, No 1 (2023): KAJIAN JURNALISME
Publisher : Journalism Study Program, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v7i1.48026

Abstract

Economic pressures generated by the COVID-19 pandemic were a challenge for Tempo Media Group, especially in the aspect of media business sustainability. The biggest challenge for this media group is faced by Tempo Inti Media Harian, which is forced to accelerate digital transformation. Koran Tempo, which is a printed newspaper, as of 2021 has fully transitioned into Koran Tempo Digital. This change driven by digital disruption is considered necessary to maintain the media business. This article reviews how Tempo Inti Harian's efforts to survive the COVID-19 pandemic from the perspective of Michael Porter's business differentiation strategy. The research used a qualitative method with a descriptive approach. The research was conducted by interacting with and observing the object under study to gain experience to strengthen interpretation and analysis with an inductive approach. The author relates the research findings to the company's ideology in the form of Tempo Cultural Values: Trusted, Independent, and Professional with the basic framework of mass media-McQuaill and the Journalistic Code of Ethics. The results show that in terms of business differentiation strategy, Tempo Inti Media Harian's strength in surviving the COVID-19 pandemic is its consistency in adhering to media accountability and the Journalistic Code of Ethics.
Co-Authors Dadang Rahmat Hidayat Rinda Aunillah Sirait