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Analisis Pembuatan Trial Part Action Bracket Support Menggunakan Material SPHC dengan Metode FMEA dan Fishbone Diagram Sayful Arif; Sumarjo, Jojo; Aripin, Aripin
Industrika : Jurnal Ilmiah Teknik Industri Vol. 9 No. 4 (2025): Industrika: Jurnal Ilmiah Teknik Industri
Publisher : Fakultas Teknik Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/3jgwr218

Abstract

This research was conducted at PT Tri Jaya Teknik Karawang to analyze the constraints in making trial part action bracket support using SPHC T=3.2 material.  This research is important because the trial part process is a crucial stage in ensuring production efficiency and product quality before entering the mass production stage, this research can reveal the root causes of defects, determine the main risk factors, and provide effective improvement recommendations. By applying the FMEA method, companies can reduce product defect rates, improve production efficiency, and optimize the use of resources. The Failure Mode and Effects Analysis (FMEA) method and fishbone diagram are used to identify failures, causes, and determine the highest failure value. This research plays a role in improving production efficiency by reducing the number of defective products that can cause waste of cost and time. The results show that the failures that have the highest Risk Priority Number (RPN) value are thread damage and off-center hole position with an RPN value of 180. Fishbone diagrams identify the main factors causing failures which include tapping, drilling, bending, and operators. Keywords: Failure Mode and Effects Analysis (FMEA), Fishbone Diagram, Manufacturing, Trial Part
Effective Content Strategy to Boost Halal Product Brands Sayful Arif; Sholahuddin, Sholahuddin; Tatha Amelia Fretika; Devi Triana; Lailatul Fitria; Hawa Gazani
Demagogi: Journal of Social Sciences, Economics and Education Vol. 3 No. 6 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v3i6.122

Abstract

The development of digital technology has brought significant changes to marketing strategies, including for halal products, which are increasingly in demand by global consumers. Halal products are not only required to meet Sharia standards but also to build trust and brand awareness in a competitive market. This study aims to examine effective digital content strategies for enhancing halal product brands in the digital era. The method used was a qualitative approach through case studies of halal business actors using interviews, focus group discussions (FGDs), observation, and documentation. The results show that informative, educational, and consistent content strategies optimized with SEO and social media can increase halal product visibility, strengthen brand image, and foster consumer loyalty. Collaboration with influencers and creative use of digital platforms have also proven effective in expanding marketing reach. Thus, a targeted content strategy serves not only as a promotional tool but also as an educational and communication tool that supports the sustainability of the halal product business.