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The Role of Trust and Interaction in Tiktok Live and Shopee Live Live Live Shopping for Generation-Z Consumer Purchasing Interests Nuzhuliya Mega Avifa; Elisa Tri Rahayu; Putri Firda Febrianti; Bilal Kautsar Setiabudi; Musleh, Musleh; Hawa Gazani
Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis Vol. 2 No. 3 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/regulate.v2i3.66

Abstract

The development of digital technology has significantly changed the way people shop, especially Generation Z, who grew up in the digital age. One popular new trend is live shopping on TikTok Live and Shopee Live. This feature combines direct interaction between sellers and buyers with entertainment, making shopping more exciting and engaging. This study examined how trust and interaction influence Generation Z's interest in live shopping. The method used was interviews with several individuals who met the research criteria. The results showed that trust is a key factor, emerging from the host's credibility, the authenticity of the content, and the platform's reputation. Live interaction makes the shopping experience more personal, enjoyable, and reassuring. TikTok Live tends to encourage spontaneous purchases due to its entertainment concept, while Shopee Live supports planned purchases through detailed product information and attractive promotions.
Comparison of E-Wallet, QRIS and Paylater Digital Payment Methods from a Sharia Perspective Lailatul Berliana; Nasya Amelia Putri; Siti Nurhaliza; Helmi, Helmi; Umar Gibran Assidqi; Hawa Gazani
Values: Jurnal Kajian Islam Multidisiplin Vol. 2 No. 5 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/values.v2i5.111

Abstract

The development of financial technology has given rise to various digital payment instruments, including e-wallets, QRIS, and Paylater, which are increasingly popular among the public. This study aims to analyze these three payment methods from an Islamic perspective, by reviewing the contracts used and their compliance with Sharia principles. The study results indicate that e-wallets are essentially permissible because they function as a storage medium (wadi'ah contract) and a transaction tool supported by sale and purchase contracts and ijarah, as long as they are not used for transactions of prohibited goods/services. QRIS is also permissible because it only functions as a QR code-based transfer and payment facility, provided it is free from elements of usury, gharar, and maysir. Meanwhile, Paylater has generated controversy; some scholars permit it if the installment contract clearly states without additional interest, but in practice, it is often accompanied by interest and late fees, thus constituting prohibited usury. This study concludes that the use of e-wallets and QRIS is in line with Sharia principles, while the use of Paylater should be avoided or limited to avoid violating Islamic law.