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All Journal Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis Al-Abqori: Journal of Islamic Thought Studies
Wildhan Romdhoni
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Social Media in Increasing Brand Awareness in E-Commerce Businesses Rusdun Kamil Ramadhan; Wildan Setiawan; Wildhan Romdhoni; Miftahur Rohmah; Afaful Ummah
Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis Vol. 2 No. 3 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/regulate.v2i3.67

Abstract

This study aims to describe the role of social media in increasing brand awareness in e-commerce businesses in Indonesia. Using a descriptive qualitative approach through a literature review method, this study analyzed various scientific publications from 2019-2024. The results of the study indicate that social media plays a significant role in increasing brand awareness by up to 67% through two-way interactions, the spread of viral content, and broad audience reach. Platforms such as Instagram, TikTok, and Facebook are the primary choices, with visual content generating 94% higher engagement than text content. Key strategies identified include creative content marketing, influencer marketing with a focus on micro-influencers, social media advertising with precise targeting, and data analytics-based effectiveness measurement. Micro-influencers have been shown to have a 60% higher engagement rate than mega-influencers due to their authenticity and closeness to the audience. Short videos (15-60 seconds) can increase brand awareness by up to 80%, while retargeting ads have a 70% higher conversion rate. Challenges faced include changes in platform algorithms, intense content competition, fake followers, and building trust in the digital era. This research provides theoretical contributions to the study of digital marketing communications and practical benefits for e-commerce players in designing effective and adaptive social media strategies to the dynamics of digital consumer behavior.
The Role of Islamic Economic Policy in Building Sustainable Welfare in the Era of Globalization Dofiruddin; Wildhan Romdhoni; Ahmad Mahfud; Mashudi
Al-Abqori: Journal of Islamic Thought Studies Vol. 1 No. 1 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/abqori.v1i1.2

Abstract

This research aims to analyze the role of Islamic economic policy in building sustainable welfare in the era of globalization, focusing on policy instruments, challenges faced, and the potential for implementation in the global context. Islamic economic policies based on the values of justice, balance and sustainability have great potential to answer the challenges of socio-economic inequality and environmental degradation faced by the global community today. The research method used is a literature study, which includes reviewing literature from books, scientific articles, policy reports, and other related documents. The study identifies fundamental principles in Islamic economic policy, such as wealth redistribution through zakat and waqf, the prohibition of usury practices, and an inclusive approach to resource management. It also analyzes the implementation of Islamic economic policies in various countries to understand the successes and challenges in its implementation. The results show that Islamic economic policies can make a significant contribution to reducing socio-economic inequality and promoting sustainable prosperity. Instruments such as zakat and waqf have proven effective in supporting wealth redistribution, poverty alleviation, and improving people's access to basic services. In addition, the prohibition of usury and excessive speculation creates greater macroeconomic stability.
Co-Authors Afaful Ummah Ahmad Mahfud Dofiruddin Mashudi Miftahur Rohmah Rusdun Kamil Ramadhan Wildan Setiawan