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All Journal Jurnal Media Akademik (JMA) Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis
Rusdun Kamil Ramadhan
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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IMPLEMENTASI ETIKA BISNIS ISLAM PADA UMKM WARUNG SATE MBAH JO DI DESA LOWAYU, KECAMATAN DUKUN, KABUPATEN GRESIK Rusdun Kamil Ramadhan; Abdur Rohman
Jurnal Media Akademik (JMA) Vol. 2 No. 6 (2024): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i6.528

Abstract

Dengan fokus pada UMKM Warung Sate Mbah Jo di Desa Lowayu, penelitian ini menggunakan metode penelitian deskriptif kualitatif untuk menilai bagaimana prinsip -prinsip bisnis Islam, seperti kejujuran, keadilan, dan tanggung jawab sosial, diterapkan dalam operasional sehari-hari warung dan lingkungannya Warung berdampak pada keberhasilan bisnis Sate Mbah Jo di Desa Lowayu, penelitian ini menggunakan metode penelitian deskriptif kualitatif untuk menilai bagaimana prinsip - prinsip bisnis Islam, seperti kejujuran, keadilan, dan tanggung jawab sosial, diterapkan dalam operasional warung sehari-hari. Hasil penelitian menunjukkan bahwa etika bisnis Islam berkontribusi positif terhadap reputasi, kepercayaan pelanggan, dan pertumbuhan usaha. Temuan ini memberikan wawasan bagi UMKM lain untuk mengintegrasikan nilai-nilai Islam dalam strategi bisnis mereka guna mencapai kesuksesan yang berkelanjutan.
ANALISIS HUBUNGAN ANTARA STABILITAS POLITIK DAN PERTUMBUHAN EKONOMI DI INDONESIA PADA TAHUN 2021-2022 Alfiana Yustia; Alivia Puspitasari; Rusdun Kamil Ramadhan; Mashudi SE.MEI
Jurnal Media Akademik (JMA) Vol. 2 No. 12 (2024): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i12.1309

Abstract

Penelitian ini bertujuan menganalisis hubungan antara stabilitas politik dan pertumbuhan ekonomi di Indonesia pada periode 2021-2022, sebuah masa kritis pascapandemi COVID-19. Menggunakan pendekatan kualitatif deskriptif dengan metode systematic literature review, studi ini menyelidiki dinamika interaksi antara stabilitas politik dan kinerja ekonomi nasional. Hasil penelitian mengungkapkan adanya korelasi positif signifikan, di mana stabilitas politik pascapemilihan umum 2019 berkontribusi secara substansial terhadap iklim investasi dan keyakinan pelaku ekonomi. Strategi pemerintahan Presiden Joko Widodo dalam mengendalikan potensi konflik, mendorong infrastruktur, dan melakukan reformasi regulasi menciptakan lingkungan kondusif bagi pertumbuhan ekonomi. Meskipun demikian, penelitian juga mengidentifikasi tantangan potensial, seperti dinamika perpolitikan menjelang Pemilihan Presiden 2024 dan potensi polarisasi politik. Kesimpulan penelitian menekankan bahwa stabilitas politik merupakan prasyarat fundamental bagi pertumbuhan ekonomi berkelanjutan di Indonesia.
The Role of Social Media in Increasing Brand Awareness in E-Commerce Businesses Rusdun Kamil Ramadhan; Wildan Setiawan; Wildhan Romdhoni; Miftahur Rohmah; Afaful Ummah
Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis Vol. 2 No. 3 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/regulate.v2i3.67

Abstract

This study aims to describe the role of social media in increasing brand awareness in e-commerce businesses in Indonesia. Using a descriptive qualitative approach through a literature review method, this study analyzed various scientific publications from 2019-2024. The results of the study indicate that social media plays a significant role in increasing brand awareness by up to 67% through two-way interactions, the spread of viral content, and broad audience reach. Platforms such as Instagram, TikTok, and Facebook are the primary choices, with visual content generating 94% higher engagement than text content. Key strategies identified include creative content marketing, influencer marketing with a focus on micro-influencers, social media advertising with precise targeting, and data analytics-based effectiveness measurement. Micro-influencers have been shown to have a 60% higher engagement rate than mega-influencers due to their authenticity and closeness to the audience. Short videos (15-60 seconds) can increase brand awareness by up to 80%, while retargeting ads have a 70% higher conversion rate. Challenges faced include changes in platform algorithms, intense content competition, fake followers, and building trust in the digital era. This research provides theoretical contributions to the study of digital marketing communications and practical benefits for e-commerce players in designing effective and adaptive social media strategies to the dynamics of digital consumer behavior.
Co-Authors abdur rohman Afaful Ummah Alfiana Yustia Alivia Puspitasari Mashudi SE.MEI Miftahur Rohmah Wildan Setiawan Wildhan Romdhoni