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Eksplorasi Nilai Estetika Batik Kontemporer sebagai Identitas Budaya Lokal dalam Industri Kreatif Global Anggorojati, Aryo; Romadhon, Achmad Gilang; Handayani, Evy Fenny; Jahroo, Wafaa Letya; Mukti, Putri Utami
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3036

Abstract

Batik kontemporer telah mengalami transformasi signifikan dari warisan budaya tradisional menjadi produk industri kreatif yang memiliki daya saing global. Penelitian ini bertujuan untuk mengeksplorasi nilai estetika batik kontemporer dan bagaimana nilai tersebut memperkuat identitas budaya lokal di tengah persaingan industri kreatif global. Melalui pendekatan kualitatif dengan metode observasi, wawancara mendalam, dan analisis visual, penelitian ini mengkaji transformasi motif, teknik produksi, dan strategi pemasaran batik kontemporer. Hasil penelitian menunjukkan bahwa batik kontemporer berhasil mempertahankan nilai filosofis tradisional sambil mengadopsi inovasi desain yang sesuai dengan selera pasar global. Nilai estetika batik kontemporer tidak hanya terletak pada aspek visual, tetapi juga pada makna simbolis, kearifan lokal, dan proses penciptaan yang autentik. Penelitian ini menemukan bahwa pelaku industri batik kontemporer menggunakan strategi hibridisasi budaya, yaitu memadukan elemen tradisional dengan desain modern untuk menciptakan produk yang unik dan kompetitif. Kesimpulannya, batik kontemporer mampu menjadi jembatan antara pelestarian budaya lokal dan tuntutan pasar global, sekaligus memperkuat identitas bangsa di kancah internasional. Implikasi penelitian ini menunjukkan perlunya dukungan kebijakan yang komprehensif untuk pengembangan industri batik kontemporer sebagai bagian dari ekonomi kreatif nasional.
PELATIHAN DAN PENDAMPINGAN ANYAMAN ECENG GONDOK UNTUK PEMBERDAYAAN IRT: STUDI PKM DI DESA BUGEL, KULON PROGO Dwi, Riza Septriani; Wahyudi, Danang; Buyung , Yonata; Sumino, Sumino; Anggorojati, Aryo; Romadhon, Achmad Gilang; Kasuhardi, Sarah; Kurniawan, Riski
Jurnal Abdi Insani Vol 12 No 12 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i12.3084

Abstract

Water Hyacinth (Eichhornia crassipes) is a tropical aquatic plant known for its extremely rapid growth, often regarded as a water weed due to its negative impacts on aquatic ecosystems. Nevertheless, this plant possesses significant potential as a raw material for handicrafts with economic value. This community service program (PKM) was conducted in Bugel Village, Panjatan Sub-district, Kulon Progo Regency, Special Region of Yogyakarta, with a dual purpose: to empower the local community by transforming water hyacinth into economically valuable craft products and, at the same time, to contribute to aquatic weed control. The primary target of the program was a group of housewives who had available time but were not yet engaged in productive activities, along with several active participants, including Hery Prazogie, Eko, Tolob, Susilo Edi, and Fauzi. The methods employed included program socialization, craft production training (covering drying techniques, material sorting, and weaving skills), basic business management training, as well as continuous mentoring and monitoring. The program was implemented over eight months, from January to August 2025. The results showed a significant improvement in participants’ skills. After three training sessions, most participants were already able to independently produce simple craft items. By the end of the program, more than 60 craft products had been successfully created, including bags, baskets, table mats, chairs, pencil holders, and various household accessories. Institutionally, the program led to the establishment of a small business group named Anyaman Bugel Mandiri “Independent Bugel Weaving”, serving as a collective platform for the community to develop creative economy-based enterprises. The program outputs also included scientific publications, promotional media (posters, features in local newspapers), and a documentary video, all of which strengthened the sustainability of the initiative. Overall, this activity demonstrates that water hyacinth once considered an environmental problem can be transformed into a new economic resource that supports the improvement of rural community welfare.