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All Journal Indonesian Journal Entrepreneurship Finance and Business Management Program Pemberdayaan Masyarakat
Hanafi, Fuad
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Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Digital Marketing Strategy Through Social Commerce to Increase Sales of MSME in Cimanggis Subdistrict, Depok City Wulandari, Aghnia; Purnomo, Purnomo; Nadya Permata, Andhini; Puspa Anggraini, Leny; Aprilia, Tsaqif; Pebriyanti, Bunga; Dellya, Terryluana; Riandi, Ahmad; Hanafi, Fuad; Assyadera Marwan, Vannisa
Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat Nasional Vol. 2 No. 1 (2025): Jurnal Pengabdian Masyarakat Propernas
Publisher : STIE MBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64694/propernas.v2i1.22

Abstract

UMKM are the backbone of the economy in many countries, contributing significantly to economic growth, job creation and poverty reduction. UMKM players need to adopt appropriate information technology to develop and compete in the digital era. However, many UMKM have difficulty choosing appropriate technology solutions due to limited expert staff and the large choice of technology products. Therefore, guidance in choosing technology that suits your type of business and needs is very important. The aim of this Community Development activity for UMKM is to provide training to UMKM in Cimanggis Subdistrict, Depok City. With a strategy that utilizes social media sites, it is hoped that UMKM players can develop more by collaborating with digital-based promotional and distribution media as an adaptation step to survive and transform into superior UMKM in the era of the industrial revolution 4.0. By utilizing digital marketing strategies through social commerce, there are social features and potential that are usually found on social media. So, competitive business in the current era really depends on the internet and individual experience in making strategies such as using the WhatsApp business application. This activity is carried out in the form of training by providing material and practicing the arrangement of strategic steps in using the WhatsApp business application. The target of this activity is UMKM in Cimanggis Sub-district, Depok City. The activity method used in this activity is the Descriptive method with an Experimental Learning approach, which is delivered through lectures, questions and answers, interactive discussions and practice. The result of this activity is an understanding in implementing strategies for using the WhatsApp business application and digital marketing strategies through social commerce to increase business sales, so that in the future it is hoped that UMKM players can strengthen their brand and be able to engage directly with customers, provide convenience for customers, increase sales and expand customer reach.
Analisis Strategi Pemasaran Mie Gacoan Untuk Menarik Minat Konsumen Milenial Dan Gen Z Di Kota Depok Ningsih, Eri Ristia; Oktavian, Ferdi Dwi; Hanafi, Fuad; Ningrum, Rumiyati
Indonesian Journal Entrepreneurship Finance and Business Management Vol. 3 No. 01 (2025): Indonesian Journal Entrepreneurship Finance and Business Management
Publisher : PRODI MANAJEMEN STIE MBI DEPOK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64694/ijefbm.v3i01.103

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh Mie Gacoan dalam menarik minat konsumen milenial dan Gen Z. Sebagai brand kuliner yang berkembang pesat di Indonesia, Mie Gacoan berhasil membangun citra yang kuat melalui pendekatan pemasaran yang relevan dengan gaya hidup generasi muda. Metode yang digunakan dalam penelitian ini adalah dengan melakukan analisis SWOT dengan pendekatan kualitatif dan deskriptif melalui studi literatur, dan analisis media sosial. Hasil analisis menunjukkan bahwa Mie Gacoan memanfaatkan strategi pemasaran berbasis digital, seperti penggunaan media sosial, serta branding yang kekinian dan dekat dengan tren anak muda. Selain itu, strategi penetapan harga yang terjangkau, inovasi menu yang unik, serta pengalaman makan yang menyenangkan menjadi faktor penentu dalam menarik minat konsumen milenial dan Gen Z. Temuan ini menunjukkan bahwa keberhasilan strategi pemasaran Mie Gacoan tidak hanya terletak pada produk, tetapi juga pada kemampuan memahami karakteristik dan preferensi target pasar.
Co-Authors Aghnia Wulandari Aprilia, Tsaqif Assyadera Marwan, Vannisa Dellya, Terryluana Nadya Permata, Andhini Ningrum, Rumiyati Ningsih, Eri Ristia Oktavian, Ferdi Dwi Pebriyanti, Bunga Purnomo Purnomo Puspa Anggraini, Leny Riandi, Ahmad