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All Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Rahmayani Ode, Hesty
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PENINGKATAN CITRA DESTINASI PADA WISATA PULAU BOKORI Rommy Suleman, Nursaban; Nasrul; Hurriyati, Ratih; Amalia Madi, Riski; Ittaqullah, Nurul; Azis Muthalib, Dzulfikri; Rahmayani Ode, Hesty
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1772

Abstract

This community service program aimed to enhance the understanding and capacity of stakeholders at the Bokori Island tourist attraction in building a destination image to attract more tourist visits. The method used was participatory training involving 20 participants, utilizing lecture, discussion, and evaluation techniques. Evaluation results indicated a significant improvement in participants' understanding and knowledge of the dimensions of destination image, with an achievement success rate of 85%. This success was supported by factors such as institutional support and participant enthusiasm, although challenges were encountered, including time constraints for some participants due to farming activities. It was concluded that this socialization was effective in improving stakeholder capacity and is expected to contribute to increasing tourist visits to Bokori Island.
Co-Authors Amalia Madi, Riski Ittaqullah, Nurul Muthalib, Dzulfikri Azis Nasrul Ratih Hurriyati Rommy Suleman, Nursaban