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All Journal Jurnal Manajemen Dan Kewirausahaan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Pengabdian West Science Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Ittaqullah, Nurul
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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PENGARUH BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR BADAN PENDAPATAN DAERAH PROVINSI SULAWESI TENGGARA Tamboko, Fiqih Saputra; Madjid, Rahmat; Juharsah, Juharsah; Panjaitan, Feliks Anggia BK; Ittaqullah, Nurul
Jurnal Manajemen dan Kewirausahaan Vol 15, No 2 (2023):
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i2.43063

Abstract

This study aims to examine and explain the simultaneous and partial influence of organizational culture and work discipline on employee performance at the regional revenue agency office in Southeast Sulawesi province. This research approach is a survey with an explanotory research design. The sample of this study were 57 employees at the regional revenue agency office in Southeast Sulawesi province. The data collection method used a questionnaire. The analytical tool used is multiple linear regression. The results showed that organizational culture and work discipline had a positive and significant effect on employee performance at the regional revenue agency office in Southeast Sulawesi province, both simultaneously and partially. Thus it can be concluded that organizational culture and work discipline have a positive and significant contribution to improving employee performance as reflected in quantity, quality, time, service orientation, commitment, work initiatives and cooperation
PENGARUH MOTIVASI KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA PEGAWAI PADA PUSKESMAS WAKUMORO KAB MUNA Kalni, Kalni; Tangalayuk, Agustinus; Mahrani, Sri Wiyati; Ittaqullah, Nurul; Istianandar, Farhan Ramdhani
Jurnal Manajemen dan Kewirausahaan Vol 16, No 1 (2024)
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i1.47053

Abstract

This study aims to determine both simultaneously and partially the effect of work motivation and leadership style on employee performance at the Wakumoro Public Health Center, Muna Regency. The approach of this research is explanatory research. The population of this study were all employees of the Wakumoro Public Health Center, Muna Regency, in Parigi District, Muna Regency, totaling 32 people. This study uses a quantitative approach. Data collection methods in this study were observation, interviews and questionnaires. The results of this study indicate that work motivation and leadership style simultaneously have a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance, leadership style has a positive and significant effect on employee performance.
PENINGKATAN CITRA DESTINASI PADA WISATA PULAU BOKORI Rommy Suleman, Nursaban; Nasrul; Hurriyati, Ratih; Amalia Madi, Riski; Ittaqullah, Nurul; Azis Muthalib, Dzulfikri; Rahmayani Ode, Hesty
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1772

Abstract

This community service program aimed to enhance the understanding and capacity of stakeholders at the Bokori Island tourist attraction in building a destination image to attract more tourist visits. The method used was participatory training involving 20 participants, utilizing lecture, discussion, and evaluation techniques. Evaluation results indicated a significant improvement in participants' understanding and knowledge of the dimensions of destination image, with an achievement success rate of 85%. This success was supported by factors such as institutional support and participant enthusiasm, although challenges were encountered, including time constraints for some participants due to farming activities. It was concluded that this socialization was effective in improving stakeholder capacity and is expected to contribute to increasing tourist visits to Bokori Island.
Analisis Ulasan Pelanggan Terhadap Persepsi Resiko Dan Keputusan Pembelian Secara Online Isalman; Ittaqullah, Nurul; I, Farhan Ramadhani
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18446

Abstract

Research aim: This study aims to determine the effect of customer reviews on perceived risk, the effect of customer reviews on online purchasing decisions, the effect of perceived risk on online purchasing decisions, and the role of perceived risk in mediating the effect of customer reviews on online purchasing decisions at the Shopee marketplace. Design/Method/Approach: The type of research used is explanatory research, which explores the relationship between research variables by testing hypotheses. This research focuses on marketplace users. The analysis technique uses Structural Equation Modeling (SEM) with PLS 4.0. Research Findings: The results of the analysis show that customer reviews have an effect on perceived risk. Customer reviews influence online purchasing decisions. Perceived risk influences online purchasing decisions. Perceived risk does not mediate the effect of customer reviews on online purchase decisions. Theoretical Contribution/Originality: Previous research has revealed a lot about the various risks that arise in buying and selling online. So this study includes and examines the role of customer reviews as an antecedent variable that can reduce risk perceptions in buying and selling online. Practitionel/Pelicy Implications: These findings can form the basis for marketplace management to consistently develop the review page features for each product and encourage online sellers to respond quickly. Research Limitations: This research does not focus on one type of product. So that future research can re-examine these findings on products that have high product prices and risks.
Optimalisasi Kegunaan Smartphone dalam Praktik Social Media Marketing bagi Masyarakat Kota Kendari Ittaqullah, Nurul
Jurnal Pengabdian West Science Vol 5 No 01 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v5i01.3037

Abstract

Perkembangan teknologi digital telah mendorong penggunaan smartphone sebagai perangkat utama dalam berbagai aktivitas, termasuk pemasaran melalui media sosial. Namun, masih banyak masyarakat yang memanfaatkan smartphone hanya sebagai alat komunikasi dan hiburan, tanpa mengoptimalkan potensinya sebagai sarana pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam mengoptimalkan penggunaan smartphone untuk praktik social media marketing. Metode pelaksanaan kegiatan berupa pelatihan dan pendampingan dengan pendekatan ceramah interaktif, diskusi, serta praktik langsung menggunakan smartphone. Materi pelatihan meliputi konsep dasar smartphone, pengenalan media sosial, social media marketing, serta langkah-langkah praktis pembuatan konten dan pengelolaan media sosial menggunakan smartphone. Hasil kegiatan menunjukkan bahwa peserta mampu memahami peran strategis smartphone dalam pemasaran digital serta mulai mengaplikasikan keterampilan dasar social media marketing. Kegiatan ini diharapkan dapat meningkatkan literasi digital masyarakat di Kota Kendari dan mendukung pengembangan aktivitas ekonomi berbasis teknologi digital.
Diseminasi E-Book Komunikasi Pemasaran sebagai Media Literasi Pemasaran Digital bagi Pelaku UMKM Ittaqullah, Nurul
Jurnal Pengabdian West Science Vol 5 No 01 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v5i01.3056

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendukung perekonomian masyarakat, namun masih menghadapi keterbatasan dalam aspek komunikasi pemasaran digital. Rendahnya literasi pemasaran menyebabkan pelaku UMKM belum mampu memanfaatkan media digital secara optimal dalam mempromosikan produk dan membangun citra merek. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi komunikasi pemasaran digital pelaku UMKM melalui metode diseminasi e-book sebagai media edukasi yang mudah diakses dan fleksibel. Metode yang digunakan adalah diseminasi informasi, meliputi identifikasi sasaran, penyusunan materi e-book Komunikasi Pemasaran Digital yang dilengkapi dengan QR Code dan video pembelajaran, penyebaran materi melalui media digital, serta evaluasi secara deskriptif-kualitatif berdasarkan umpan balik peserta. Hasil kegiatan menunjukkan bahwa pelaku UMKM memperoleh pemahaman yang lebih baik mengenai konsep dasar komunikasi pemasaran, pentingnya merek dan segmentasi pasar, serta pemanfaatan media digital sebagai sarana promosi. Diseminasi e-book dinilai efektif sebagai media literasi pemasaran digital karena memberikan kemudahan akses dan mendukung pembelajaran mandiri. Kegiatan ini diharapkan dapat menjadi langkah awal dalam penguatan kapasitas pemasaran digital UMKM dan dikembangkan lebih lanjut melalui program pengabdian lanjutan yang lebih aplikatif.
Co-Authors Amalia Madi, Riski I, Farhan Ramadhani Isalman, Isalman Istianandar, Farhan Ramdhani Juharsah, Juharsah Kalni, Kalni Mahrani, Sri Wiyati Muthalib, Dzulfikri Azis Nasrul Panjaitan, Feliks Anggia BK Rahmat Madjid Rahmayani Ode, Hesty Ratih Hurriyati Rommy Suleman, Nursaban Tamboko, Fiqih Saputra Tangalayuk, Agustinus