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STRATEGI KAMPANYE HUMAS PEMERINTAH PROVINSI LAMPUNG DALAM GERAKAN HARI JUM’AT MINUM KOPI SEBAGAI BRANDING PRODUK KOPI LOKAL Achmad Kanzulfikar; Kanzulfikar, Achmad
JURNAL TAPIS Vol 18 No 2 (2022): Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tps.v18i2.13559

Abstract

Kopi merupakan minuman khas yang digemari banyak orang, Lampung menjadi salah satu provinsi dengan jumlah produksi kopi terbesar di Indonesia. Namun demikian, seiring berjalannya waktu minat masyarakat terhadap konsumsi kopi robusta Lampung menurun dibarengi dengan hasil produksi kopi robusta Lampung yang juga menurun. Tujuan dalam penelitian adalah untuk mengetahui strategi kampanye humas Pemeritah Provinsi Lampung dalam Gerakan Hari Jum’at Minum Kopi Sebagai Branding Produk Kopi Lokal Lampung. Adapun penelitian dalam artikel ini merupakan penelitian lapangan (field research) dengan melakukan observasi, wawancara, dan dokumentasi. Penelitian ini menggunakan pendekatan kualitatif Pemerintah Provinsi Lampung mengeluarkan Surat Edaran Gubernur Lampung Nomor 045.2/2708.4/V.20/2019 pada tanggal 23 Oktober Tahun 2019 Tentang hari Jum’at sebagai Hari Minum Kopi yang bertujuan meningkatkan minat masyarakat terhadap konsumsi kopi robusta Lampung, meningkatkan hasil produksi kopi robusta Lampung dengan melakukan strategi kampanye melalui humas Pemprov Lampung. Kebijakan Pemerintah pusat dalam mendukung petani dalam menyediakan luas lahan agar dapat produktif yakni tahun 2020, Kementrian Agraria dan Tata Ruang/Badan Pertanahan Sosial (ATR/BPN) menyampaikan hasil verifikasi data luas lahan pertanian di Indonesia seluas 7.463.948 hektar berdasarkan Keputusan Menteri ATR/BPN No. 686/SK-PG.03.03/XII/2019 tentang Penetapan Luas Lahan Baku Sawah Nasional yang dikeluarkan pada tanggal 17 Desember 2019. Hasil penelitian ini menunjukkan bahwa strategi kampanye humas Pemerintah Provinsi Lampung dalam Gerakan Hari Jum’at Minum Kopi Sebagai Branding Produk Kopi Lokal Lampung dilakukan melalui beberapa tahapan: strategy of publicity, strategy of persuation, strategy of argumentation dan strategy of image. Kampanye public relations yang dilakukan oleh humas Provinsi Lampung mengenai hari jum’at minum kopi harus dilakukan secara terus menerus (konsisten), agar kopi robusta Lampung menjadi dikenal sehingga dapat mendongkrat minat konsumsi kopi robusta Lampung dan meningkatkan produksi kopi robusta Lampung.
The Role of Lampung Provincial Government in Coffee Product Ratification as a Leading Local Economic Driver Reza Nawafella Alya Parangu; Achmad Kanzulfikar
JURNAL TAPIS Vol 22 No 1 (2026): Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tps.v22i1.30399

Abstract

Coffee is one of the main agricultural commodities in Lampung Province and plays an important role in local economic development. Although Lampung is one of Indonesia’s largest coffee-producing regions, its coffee has not yet achieved strong competitiveness in global markets, and farmers still receive limited economic benefits. This study examines the role of the Lampung Provincial Government in strengthening coffee as a leading regional commodity and identifies the challenges affecting its development. A qualitative case study approach was used, with data collected through interviews, observations, and document analysis. The results show that the provincial government acts as a regulator, facilitator, coordinator, and innovator in supporting the coffee sector. However, the implementation of these roles is not yet optimal. Challenges include limited implementation of certification and geographical indication programs, unequal stakeholder participation, weak farmer bargaining power, and limited involvement of farmers in value-added activities. The findings indicate that the competitiveness of Lampung coffee is influenced not only by production factors but also by governance and institutional conditions. This study contributes to the literature on local economic development and collaborative governance by showing that successful commodity development requires strong collaboration among government, farmers, cooperatives, and businesses. Practically, the study highlights the need to strengthen farmer institutions, expand value-added processing, and improve coffee branding to increase competitiveness and farmer welfare.
Improving Record Efficiency: An Analysis of Inactive Record Management at the Center for Drug and Food Control in Bandar Lampung, Indonesia Reza Nawafella Alya Parangu; Feni Meilani; Agus Mahfudin Setiawan; Achmad Kanzulfikar
Ilmu Informasi Perpustakaan dan Kearsipan Vol 14, No 1 (2025): Jurnal Ilmu Informasi Perpustakaan dan Kearsipan
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jiipk.v14i1.131101

Abstract

Document control is a crucial aspect of office work related to the management of records. Given the vital role records play in providing accurate, timely, relevant, and complete information, records management must be optimized to support decision-making and policy formulation by leaders. Well-managed office records are easier to retrieve when needed. This study aims to examine the management of inactive records as well as the inhibiting and supporting factors at BBPOM Bandar Lampung. The research employed a descriptive method with a qualitative approach, using data collection techniques such as observation, interviews, literature review, and documentation. Data analysis included reduction, presentation, and verification, while data validity was tested through source and technique triangulation. The findings indicate that the management of inactive records at BBPOM generally aligns with established mechanisms, as BBPOM has implemented a Records Retention Schedule (RRS) for the storage and disposal of records. However, there are several challenges in record management, such as limited storage space and large volumes of records, which have resulted in many records being improperly organized. Additionally, data from 2018-2021 show that the lack of human resources (HR) in archiving and limited facilities also hinder the management of inactive dynamic records, causing delays in task completion within the set deadlines. According to ANRI regulations, HR is a key factor in records management. Nevertheless, there are also supporting factors for managing inactive dynamic records at BBPOM, such as scheduled record destruction, the existence of a comprehensive archiving SOP, and a proposal to increase HR in archiving by 2025