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All Journal JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM
Dartawan, Agus
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Economics, Econometrics & Finance Social Sciences

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TRI HITA KARANA AS AN ETHICAL AND STRATEGIC FOUNDATION IN LOCAL FRUIT FARMING ENTERPRISES IN BALI Dartawan, Agus; Amrita, Nyoman Dwika Ayu; Mandiyasa, I Kadek Sara
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1488

Abstract

This study examines the role of Tri Hita Karana a traditional Balinese philosophy emphasizing harmony among humans, nature, and the divine as an ethical foundation and strategic framework in the local fruit farming businesses in Bali. The research aims to analyze how the principles of parhyangan (relationship with God), pawongan (relationship with people), and palemahan (relationship with the environment) influence farmers’ ethical behavior and strategic decision-making to promote sustainable agricultural practices. Using a qualitative approach, data were collected through interviews and observations of local fruit farmers. The findings reveal that the integration of Tri Hita Karana values significantly shapes farming ethics, encouraging environmentally friendly and socially responsible behaviors. Furthermore, these values guide farmers in developing adaptive and culturally rooted strategies that enhance the resilience and sustainability of their agricultural enterprises. This study highlights the importance of embedding indigenous wisdom into modern agricultural practices to achieve sustainability, cultural preservation, and economic viability in Bali’s local fruit farming sector.
Co-Authors Amrita, Nyoman Dwika Ayu I Kadek Sara Mandiyasa