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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Filza Aiza
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Pemberdayaan UMKM melalui Sosialisasi Media Promosi Visual dan Digital di Desa Sri Bintan Kepulauan Riau Fernando Sianturi; Ahmad Hidayat; Audypopy Handayani; Filza Aiza; Olla Pradina; Hendri Efendi; Yemima Anatasya; Iis Suci Lestari; Tiara Agustin; Dinda Fawwaz Sona
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.2747

Abstract

Pengabdian ini menanggapi keterbatasan kapasitas pemasaran digital pelaku UMKM di Desa Sri Bintan, Kabupaten Bintan, Kepri, Indonesia. Tujuannya adalah memberdayakan pelaku usaha lokal melalui strategi promosi visual dan digital. Menggunakan pendekatan kualitatif deskriptif, penelitian melibatkan 10 pemilik UMKM terpilih dari lima RW yang dipilih secara purposive. Pengumpulan data dilakukan melalui observasi terstruktur, wawancara mendalam, dan dokumentasi visual yang dianalisis menggunakan teknik tematik, dengan validasi dari masyarakat dan ahli. Hasil menunjukkan adanya peningkatan signifikan dalam kesadaran merek, pembuatan spanduk promosi, logo, serta pengembangan website sebagai platform pemasaran digital. Kesimpulan dari studi ini adalah pemberdayaan masyarakat melalui media visual dan digital mampu memperluas jangkauan pasar dan meningkatkan daya saing UMKM. Namun, keterbatasan berupa jumlah sampel kecil dan durasi pelaksanaan yang singkat menunjukkan perlunya penelitian lanjutan dengan populasi yang lebih luas dan evaluasi jangka panjang. Secara praktis, temuan ini mendukung model pemberdayaan pemasaran digital yang dapat diterapkan secara luas di daerah pedesaan serupa.
ANALISIS BENTUK KONTAK BAHASA DALAM TUTURAN SISWA DI MTs AL-MUTTAQIN SUNGAI UNGAR: KAJIAN SOSIOLINGUISTIK Filza Aiza; Fabio Testy Triance Loren
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Released
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.65178

Abstract

Language contact is a common sociolinguistic phenomenon in bilingual communities, including students who use regional and Indonesian languages interchangeably in daily communication. This study aims to describe the forms of language contact found in the utterances of students at MTs Al-Muttaqin Sungai Ungar. The research employed a qualitative descriptive approach. Data were collected through observation, audio recording, note-taking, interviews, questionnaires, and documentation. The research subjects consisted of students of MTs Al-Muttaqin Sungai Ungar selected using purposive sampling. Data were analyzed through data reduction, data display, and conclusion drawing. The findings reveal that students experience bilingualism, with Malay functioning as the first language and Indonesian as the second language used in formal communication. This bilingual condition gives rise to language contact phenomena in the form of code switching and code mixing during classroom and non-classroom interactions. Code switching occurs when students change language according to the interlocutor or communication context, whereas code mixing appears through the insertion of Malay lexical elements into Indonesian utterances. These findings indicate that language contact among students is influenced by bilingual competence and the sociolinguistic environment in which they interact. The study contributes to the understanding of language contact phenomena among junior high school students in bilingual communities.
Co-Authors Ahmad Hidayat Audypopy Handayani Dinda Fawwaz Sona Fabio Testy Triance Loren Fernando Sianturi Hendri Efendi Iis Suci Lestari Olla Pradina Tiara Agustin Yemima Anatasya