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All Journal International Journal on Social Science, Economics and Art INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Soni Suardi
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Other

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User Generated Content As a Moderating Variable of the Influence of Brand Trust on Customer Satisfaction : Penelitian Soni Suardi; Heny Herawati; Enggar Widia Ningrum; Rosita; Tabita Montolalu, Marcelitha
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3024

Abstract

This research employs a quantitative explanatory approach, relying on previous research to generate new hypotheses, modifying and proving them. The data used in this article are primary data obtained from three hundred and thirty-five COFFEE Kenagan consumers across Indonesia. The data obtained were analyzed using the Smart PLS 4.0 analysis tool. The result in this article show that the Brand Trust variable can have a positive relationship and a significant influence on Customer Satisfaction due to the P-Values ​​that are positive and below the 0.05 significance level, namely 0.012. These results mean that the better the Brand Trust, the more it will result in the product being recognized as a quality product. In addition, the User Generated Content variable can also moderate the influence of the Brand Trust variable on Consumer Satisfaction due to the same thing, namely the P-Values ​​that are positive and below the significance level. Thus, it can be concluded that the first and second hypotheses in this article can be accepted and proven.
BORDER AREA ECONOMIC DEVELOPMENT STRATEGY: A SUSTAINABLE APPROACH Indah Sulistiani; Soni Suardi; Syarifuddin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Border regions are currently entering a new paradigm of regional development. As a region that emerged as a result of globalization and policy decentralization, there has been a shift in the security paradigm towards prosperity. Characteristics that are different from other regions (immobility of production factors, transaction costs and delays, different economic systems, institutional issues, zoning and the role of the informal sector) encourage the economic function of the region on the internal and external side. The economic perspective in border areas tends to improve along with this paradigm change. Facing the challenges of economic development involves identifying the main problems that affect economic growth and progress, as well as formulating appropriate strategies and policies to overcome these problems. This involves cooperation between government, the private sector, civil society, and international institutions to achieve sustainable economic development. The economic development strategy for border areas is related to efforts to stimulate economic growth. This strategy supports existing policies and includes planning strategies in the medium and long term. These strategies include: encouraging conducive and operational regulations in the field of economic development in border areas, compiling a road map for effective and operational spatial planning, improvising infrastructure development that is responsive to needs (hard & soft infrastructure), increasing the role of leading sectors and encouraging sectors others in growth, increasing attention to the sustainability of development and development of Human Resources, facilitating internal and external trade.
Business sustainability challenges in the face of technology and digital literacy: a study of Micro, Small, and Medium Enterprises Indra Permana; Bagus Hari Sugiharto; Soni Suardi; Eri Mardiani; Iwan Riswandi
International Journal on Social Science, Economics and Art Vol. 13 No. 4 (2024): February: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

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Abstract

The study investigates Micro, Small, and Medium Enterprises (MSMEs) within the Tanjung Lesung tourism sector in Banten Province. It focuses on the application of digital literacy for business sustainability in the contemporary technological landscape. The research employed a qualitative descriptive research method involving observation and in-depth interviews. Data was collected through observation and in-depth interviews. Analysis involved data reduction, display, and conclusions drafting. The findings underscore the pivotal role of digital technology in fostering business continuity. The study emphasizes MSMEs' pursuit of sustainability through tailored strategies, including the attainment of sustainability certifications to bolster market presence, particularly in eco-conscious segments.
Co-Authors Bagus Hari Sugiharto Enggar Widia Ningrum Eri Mardiani Heny Herawati Indah Sulistiani Indra Permana Iwan Riswandi Rosita Syarifuddin Tabita Montolalu, Marcelitha