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All Journal Jurnal Teknik Sipil Jurnal Bisnis dan Ekonomi
Yafi, Muhammad
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance

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Journal : Jurnal Bisnis dan Ekonomi

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Analisis Faktor Yang Mempengaruhi Keputusan Pemilihan Jurusan Pariwisata Di Universitas Pertiwi: Analysis of Factors Influencing the Decision to Choose a Tourism Major at Pertiwi University Munif, Farrah; Yafi, Muhammad; Miftahudin
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.146

Abstract

Objective: This study aims to identify and analyze the factors influencing the decision to major in tourism at Pertiwi University and identify the most influential factors.   Methodology: Based on the research problem, this study is a descriptive study using a survey method. The sample size for this study was 60 students majoring in tourism at Pertiwi University. Sampling was conducted using a purposive sampling technique. The research instrument was an online questionnaire with a five-point Likert scale. Data were analyzed by measuring the percentage of respondents who responded to the survey.   Research Results: The results indicate that interest, personality, and job opportunities were 93% likely to agree that these factors influenced the decision to major in tourism at Pertiwi University. Another factor, university reputation, was 92% likely to influence the decision to major in tourism at Pertiwi University.
Co-Authors . Azmeri, . Fauzi , Muhammad Miftahudin Munif, Farrah Rahmawati , Tuti Reza Kasury, Ahmad