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Merli Mai Damayanti
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Computer Science & IT Economics, Econometrics & Finance Other

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Pengaruh Variasi Menu, Harga, dan Suasana Tempat terhadap Kepuasan Konsumen pada Usaha Ayam Penyet Simbok Djogja Merli Mai Damayanti; Hanny Mellyana Putri; Muhammad Ghifari Fauzan Faridz; Siti Aliya; Siti Salma Nushrotillah; Muhammad Gusfi Ardiansyah
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jgcd5c78

Abstract

This study analyzes the effect of menu variety, pricing, and dining atmosphere on customer satisfaction at Ayam Penyet Simbok Djogja. A quantitative approach was applied using questionnaires distributed to 50 respondents in Ciawi. The results show that menu variety and fair pricing significantly influence customer satisfaction, while dining atmosphere has no direct effect. Consumers are more satisfied when offered diverse menus that match their preferences and prices considered reasonable. Although atmosphere is not a main factor, cleanliness and comfort still support a positive dining experience. These findings provide useful insights for culinary businesses in designing menus, setting prices, and maintaining a pleasant environment to improve customer satisfaction.
Penerapan Customer Relationship Management (CRM) pada Bengkel Jasa Servis Sepeda Motor: Studi Kasus pada Bengkel di Kota Bogor Merli Mai Damayanti; Titiek Tjahja Andari
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/q5tgck77

Abstract

This study aims to analyze the implementation of Customer Relationship Management (CRM) in a motorcycle service workshop, focusing on customer interaction and customer relationship maintenance. A descriptive qualitative approach was used, with data collected through observation, interviews, and discussions. The results indicate that customer data management has been implemented adequately; however, it has not been optimally utilized to support continuous communication. Customer interaction is considered moderately effective, as it mainly occurs during the service process and is not consistently maintained afterward. Meanwhile, customer relationship maintenance remains suboptimal due to the absence of systematic follow-up and complaint recording. This study proposes a customer complaint form as a practical solution to improve service quality and strengthen long-term customer relationships.
Co-Authors Hanny Mellyana Putri Muhammad Ghifari Fauzan Faridz Muhammad Gusfi Ardiansyah Siti Aliya Siti Salma Nushrotillah Titiek Tjahja Andari