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All Journal Hikmayo: Jurnal Pengabdian Masyarakat JMMU: Jurnal Mahasiswa Manajemen dan Umum
Susatyo Herlambang
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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EVALUASI EFEKTIVITAS PROGRAM KOMUNIKASI PUBLIK DINAS KOMUNIKASI DAN INFORMATIKA DIY DALAM MENJANGKAU BERBAGAI KALANGAN MASYARAKAT Erik Prananda Sahputra; Susatyo Herlambang
JMMU: JURNAL MAHASISWA MANAJEMEN DAN UMUM Vol. 1 No. 1 (2024): JMMU: Jurnal Mahasiswa Manajemen dan Umum
Publisher : LPPM AKADEMI MANAJEMEN ADMINISTRASI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/jmmu.v1i1.209

Abstract

Currently, in the midst of the digitalization era, the use of social media is popular among Indonesian people. Both parents and teenagers are very active in using social media, even in daily activities, social media has become an essential need for some people. As a very effective tool, social media is used to spread information in various circles. Social media has become a communication platform used by various segments of society, especially teenagers, students, celebrities, as well as state officials such as presidents, legislative members and political parties. They use social media as a means to hear people's aspirations. In fact, society which previously tended to be conservative and reluctant to accept change or new technology, is now starting to open up to technological progress. Diskominfo DIY's social media, such as Website, Instagram, Facebook, Twitter and YouTube, continue to play a role in providing the latest information to encourage Public Information Openness. The information published via social media does not only come from internal sources, but also includes all activities carried out by the DIY Government in various fields, which are routinely uploaded periodically. One of the main challenges in public communication is how effectively to convey relevant and useful messages to various groups of society. Every level of society has different communication needs and preferences, so inclusive and diverse communication strategies are needed to reach all levels of society.
Membangun Usaha Berdasarkan Kearifan Lokal dalam Rangka Ketahanan Ekonomi di Krasaan, Jogotirto, Berbah, Sleman, Yogyakarta Maelana, Herman Wahyu Dwi; Himawan Agung Nugroho; Susatyo Herlambang; Luluk Priyanti; Saimin
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 5 No. 1 (2026): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v5i1.411

Abstract

This Community Service Program (PkM) aims to enhance entrepreneurial motivation, business management skills, and collaboration among Micro, Small, and Medium Enterprises (MSMEs), Women Farmers’ Groups (KWT), and youth in Krasaan Hamlet, Jogotirto, Berbah, Sleman, Yogyakarta. The main problems faced by the community include low entrepreneurial motivation, weak financial management, and limited synergy among local potentials. The methods employed consisted of lectures, counseling, and interactive discussions. The results of the program indicate an increase in participants’ understanding of the importance of businesses based on local wisdom, the separation of personal and business finances, and collaborative strategies. This program provides tangible contributions to strengthening the economic resilience of families and communities. Keywords: MSMEs, local wisdom, entrepreneurship, financial management, economic resilience
Co-Authors Erik Prananda Sahputra Himawan Agung Nugroho Luluk Priyanti Maelana, Herman Wahyu dwi Saimin