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All Journal Ethnography: Journal of Design, Social Sciences and Humanistic Studies
Shila, Nadia Frety
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Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Etnografi Virtual dalam Jurnalisme Digital: Studi Kasus Akun Medantalk dalam Membentuk Narasi Lokal di Media Sosial Shila, Nadia Frety; Kharisma, Citra Puja; Chairina, Chairina
ETHNOGRAPHY: Journal of Design, Social Sciences and Humanistic Studies Vol. 1 No. 2 (2024): ETHNOGRAPHY: Journal of Design, Social Sciences and Humanistic Studies
Publisher : Lembaga Intelektual Muda Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ethno.v1i2.55

Abstract

Virtual ethnography is an approach in social research to understand human interaction in the digital world. This study uses a qualitative method with a virtual ethnography approach to analyze how the MedanTalk account shapes local narratives through the dissemination of information on social media. Data were collected through content analysis and interviews with active users of the MedanTalk account. The data analysis technique used was thematic analysis, which aims to identify patterns in the presentation of information and user responses to the issues raised. The results of the study show that the MedanTalk account plays an important role in shaping the perception of the Medan community regarding local issues, especially in the context of disaster information, security, and local cultural promotion.
Co-Authors Chairina Chairina, Chairina Kharisma, Citra Puja