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All Journal ARSY : Jurnal Aplikasi Riset kepada Masyarakat International Journal of Social Science and Community Service
Sadana, Afdan Mifta
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Arts Humanities Environmental Science

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Penyuluhan Digitalisasi UMKM (Usaha Mikro, Kecil, dan Menengah) serta Pelatihan Pencatatan Keuangan Sebagai Langkah Memperkuat Ekonomi di Desa Santan Sari Rahmawati, Marisa Dwi; Agnesia, Meliza Audry; Sadana, Afdan Mifta; Sari, Suci Mayang; Halin, Hamid; Hendarmin, RM. Rum
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 6 No. 3 (2025): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v6i3.1643

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Desa Santan Sari, Kecamatan Sembawa, Kabupaten Banyuasin dengan fokus pada penyuluhan digitalisasi UMKM dan pelatihan pencatatan keuangan. Latar belakang kegiatan ini adalah rendahnya literasi digital dan keuangan para pelaku UMKM, yang selama ini masih menggunakan cara tradisional dalam mengelola usaha dan jarang melakukan pencatatan keuangan secara sistematis. Tujuan kegiatan adalah untuk meningkatkan pemahaman masyarakat mengenai pentingnya digitalisasi melalui pemanfaatan media sosial dan marketplace, serta memberikan keterampilan pencatatan keuangan sederhana agar UMKM dapat lebih mandiri dan mampu bersaing. Metode yang digunakan adalah pendekatan kualitatif deskriptif melalui penyuluhan, diskusi, dan pengisian kuesioner oleh peserta. Hasil pelaksanaan menunjukkan bahwa para pelaku UMKM mulai menyadari pentingnya strategi pemasaran digital serta praktik pembukuan sederhana dalam mendukung keberlanjutan usaha. Walaupun penerapannya masih pada tahap awal, kegiatan ini memberikan dampak positif berupa peningkatan kesadaran, keterampilan, dan kesiapan masyarakat untuk mengembangkan usaha secara lebih modern. Dengan adanya program ini, diharapkan UMKM di Desa Santan Sari dapat beradaptasi dengan perkembangan teknologi, meningkatkan daya saing, serta memperkuat perekonomian desa secara berkelanjutan.
Workshop on Modification and Innovation of Processed Banana Products by the MBKM Program of Indo Global Mandiri Students Sadana, Afdan Mifta; Hertati, Lesi; Asharie, Asmawati
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.1

Abstract

Natural resources are resources acquired from the environment and can be utilized to fulfill human needs. One agricultural commodity that is abundant in this region is bananas. However, bananas that are sold directly tend to have a lower price and cannot be stored for a long time after being harvested due to their rapid ripening process, which leads to spoilage. Therefore, diversifying the product is necessary, and one way to do this is by processing bananas into chips. In this endeavor, we utilized the ABCD (Asset Based Community Development) method. Our activities aim to support the MBKM 2023 program, with a focus on creating positive change around km 20 Palembang. The assistance process involves several steps, starting from studying scenarios, uncovering the past (discovery), envisioning the future (dream), planning actions (design), engaging in participatory action (define), and finally monitoring and evaluating activities (destiny). By utilizing easily accessible raw materials, such as bananas, and adding innovative flavors, we hope to enhance the community's skills and creativity, as well as provide entrepreneurial opportunities to increase the selling value of bananas. The evaluation results indicate that the banana chip business is profitable, with an R/C ratio of 3.4. However, further evaluation and assistance in overall marketing strategy are still required.
Co-Authors Agnesia, Meliza Audry Asharie, Asmawati Halin, Hamid Hendarmin, RM. Rum Lesi Hertati, Lesi Rahmawati, Marisa Dwi Sari, Suci Mayang