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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmiah Manajemen Dan Kewirausahaan
Istimaroh Istimaroh
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Economics, Econometrics & Finance Other

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Pengaruh Gaya Hidup dan Konsep Diri terhadap Loyalitas Merek pada Pengguna iPhone di Samarinda Muhammad Dhiaul Hak Nur; Marsha Anindita; Istimaroh Istimaroh
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4638

Abstract

This research focuses on the influence of Lifestyle and Self-Concept on Brand Loyalty, using iPhone users in Samarinda as the study subjects. The variables examined include Lifestyle (independent variable), Self-Concept (independent variable), and Brand Loyalty (dependent variable). The research method used is quantitative with a survey approach, which allows for the collection of structured data. The sample consists of 99 respondents who are users of the iPhone brand. Data was collected through a questionnaire using a Likert scale to measure respondents’ perceptions. Data analysis was carried out using the SPSS (Statistical Product and Service Solutions) application. This study aims to provide deeper insights into brand loyalty in relation to the lifestyle and self-concept of iPhone users in Samarinda.
Pengaruh Promosi dan Harga terhadap Keputusan Pembelian Skincare Brand Skintific di Kota Samarinda Adella Rizki Salsabila; Hudyah Astuti Sudirman; Istimaroh Istimaroh
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4681

Abstract

This study aims to analyze the influence of promotion and price on purchasing decisions of the Skintific skincare brand in Samarinda. Skintific, a Canadian skincare brand, has gained popularity in Indonesia since 2021 through awards and strong digital strategies. Using a quantitative approach, this study distributed questionnaires to 100 respondents who use Skintific products in Samarinda. The results of multiple linear regression analysis showed that price has a positive and significant effect on purchasing decisions, while promotion does not have a significant partial effect. However, both variables simultaneously influence purchasing decisions significantly. This indicates that consumers in Samarinda prioritize rational aspects such as price-quality alignment over promotional appeal. Although Skintific engages in promotional tactics like discounts and influencer endorsements, price perception remains a stronger factor in consumer decisions. The study underscores the importance of competitive and relevant pricing strategies and the need for tailored promotional efforts that match local preferences. It contributes to the literature on regional consumer behavior and can serve as a reference for developing effective marketing strategies in competitive and dynamic skincare markets
Pengaruh Kepercayaan dan Keahlian Streamer terhadap Minat Pembelian Konsumen Pengguna TikTok di Kota Samarinda Khairun Mubarak; Marsha Anindita; Istimaroh Istimaroh
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4789

Abstract

This study aims to analyze the influence of trust and streamer expertise on consumer purchase intention among TikTok users in Samarinda City. A quantitative approach was employed using a survey method involving 102 respondents who were active TikTok live users. Data collection was carried out through questionnaires using a 1–6 Likert scale. The data were analyzed with the aid of SPSS version 26.0, through a series of statistical tests including validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity) to ensure regression assumptions were met, and hypothesis testing (multiple linear regression, partial, simultaneous, and coefficient of determination tests). The results showed that both trust and streamer expertise have a positive and significant effect on consumer purchase intention, both partially and simultaneously. These findings indicate that the higher the level of trust and expertise possessed by the streamer, the greater the consumer’s tendency to make a purchase. The implications of this research may serve as a strategic reference for business practitioners in utilizing the TikTok live feature as an effective digital marketing medium tailored to the characteristics of local consumers.
Pengaruh Harga dan Promosi Terhadap Niat Pembelian Tiktok Shop di Kota Samarinda Fathan Anzaini; Hudyah Astuti Sudirman; Istimaroh Istimaroh
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1341

Abstract

This study aims to analyze the influence of price and promotion on the purchase intention of TikTok Shop users in Samarinda City. The issue addressed is the high level of user activity in browsing and liking products, which is not matched by a corresponding level of purchasing decisions. A quantitative approach was used through a survey method by distributing questionnaires to 100 active TikTok Shop users. The results show that both price and promotion have a positive and significant effect on purchase intention. Consumers are more likely to make purchases when they perceive the price as appropriate for the product quality, while attractive promotions such as discounts, vouchers, and creative content help create positive perceptions and encourage buying decisions. These findings provide valuable implications for digital business actors to design competitive pricing strategies and relevant promotional efforts to increase consumer purchase intention. Theoretically, the study reinforces that classic marketing mix elements remain relevant and influential in shaping consumer behavior in the digital era, particularly in the context of e-commerce platforms like TikTok Shop.
Co-Authors Adella Rizki Salsabila Fathan Anzaini Hudyah Astuti Sudirman Khairun Mubarak Marsha Anindita Muhammad Dhiaul Hak Nur