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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan IECON: International Economics and Business Conference Jurnal Ilmiah Manajemen Dan Kewirausahaan
Hudyah Astuti Sudirman
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Economics, Econometrics & Finance Other

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The Influence of Perceived Value, Brand Awareness, Health Consciousness, and Product Variety towards Repurchase Intention through Purchase Intention and Purchase Decision Hudyah Astuti Sudirman; Marsha Anindita; Aisyiyah Muntiara Putri
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/bb876f98

Abstract

This study aims to analyze and prove perceived brand awareness and health consciousness and product variety on repurchase intention through purchase intention and purchase decision on Ultra Milk consumers in Samarinda. This study used a questionnaire with a sample of 145 Ultra Milk consumers in Samarinda. This research uses a quantitative approach with path analysis which is processed with IBM SPSS Statistics 23 software and Structural Equation Modeling (SEM) with AMOS 23 software. this research uses a method or approach that has been determined by distributing a sample questionnaire of 145 Ultra Milk consumers in Samarinda, sampling using the accidental random sampling technique. By conducting instruments, namely validity and reliability tests and classical assumption tests such as normality tests and multicollinearity tests, then estimation tests and structural model fit tests are carried out. Based on the structural model, it can be concluded that there is a significant relationship between the variables perceived value, brand awareness, health consciousness and product variety to purchase intention; purchase value, product variety, purchase intention to purchase decision; purchase decisions and products variety to repurchase intention.
Pengaruh Promosi dan Harga terhadap Keputusan Pembelian Skincare Brand Skintific di Kota Samarinda Adella Rizki Salsabila; Hudyah Astuti Sudirman; Istimaroh Istimaroh
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4681

Abstract

This study aims to analyze the influence of promotion and price on purchasing decisions of the Skintific skincare brand in Samarinda. Skintific, a Canadian skincare brand, has gained popularity in Indonesia since 2021 through awards and strong digital strategies. Using a quantitative approach, this study distributed questionnaires to 100 respondents who use Skintific products in Samarinda. The results of multiple linear regression analysis showed that price has a positive and significant effect on purchasing decisions, while promotion does not have a significant partial effect. However, both variables simultaneously influence purchasing decisions significantly. This indicates that consumers in Samarinda prioritize rational aspects such as price-quality alignment over promotional appeal. Although Skintific engages in promotional tactics like discounts and influencer endorsements, price perception remains a stronger factor in consumer decisions. The study underscores the importance of competitive and relevant pricing strategies and the need for tailored promotional efforts that match local preferences. It contributes to the literature on regional consumer behavior and can serve as a reference for developing effective marketing strategies in competitive and dynamic skincare markets
Pengaruh Lingkungan Kerja dan Budaya Organisasi terhadap Motivasi Kerja Karyawan : (Studi Kasus: PDAM Tirta Kencana Kota Samarinda) Annisa Adinda Azzahra Fatmawati; Asmadhini Handayani Rahmah; Hudyah Astuti Sudirman
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4716

Abstract

Employee work motivation is an important factor in increasing productivity and achieving organizational goals, which can be influenced by a pleasant work environment and a strong organizational culture. This study aims to determine the work environment and organizational culture on the work motivation of employees of PDAM Tirta Kencana, Samarinda City. This study uses a quantitative approach with an associative method. Data collection was carried out by distributing questionnaires in the form of Google Forms to respondents who are permanent employees of PDAM Tirta Kencana, Samarinda City. The study population was 412 respondents and the sample was determined as many as 203 respondents using a purposive sampling technique. Data were analyzed using instrument testing, classical acceptance testing, multiple linear regression testing and hypothesis testing. The results of the study showed that: (i) the work environment has a positive and significant effect on employee work motivation, (ii) organizational culture has a positive and significant effect on employee work motivation, and (iii) both independent variables, namely the work environment and organizational culture simultaneously have a positive and significant effect on employee work motivation. These results indicate that companies need to create a conducive work environment and build a healthy organizational culture in order to increase employee work motivation sustainably.
Pengaruh Motivasi Kerja dan Lingkungan Kerja terhadap Kinerja Guru SMPN 7 Samarinda Muhammad Mufid Prasetyo; Hudyah Astuti Sudirman; Asmadhini Handayani Rahmah
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4733

Abstract

This study aims to determine the influence of work motivation on teacher performance, the influence of the work environment on teacher performance, and the effect of work motivation and work environment together on the performance teachers of SMPN 7 Samarinda. This study uses a quantitative approach with a survey method. The sampling technique used is non-probability sampling with a saturated sample approach, namely the entire teacher population at SMPN 7 Samarinda totaling 47 people are used as research respondents. The results of this study show that work motivation has a significant effect on teacher performance, then the results of the work environment do not have a significant effect on teacher performance, and the final results show that work motivation and work environment together have a significant effect on the performance of teachers SMPN 7 Samarinda.
Pengaruh Harga dan Promosi Terhadap Niat Pembelian Tiktok Shop di Kota Samarinda Fathan Anzaini; Hudyah Astuti Sudirman; Istimaroh Istimaroh
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1341

Abstract

This study aims to analyze the influence of price and promotion on the purchase intention of TikTok Shop users in Samarinda City. The issue addressed is the high level of user activity in browsing and liking products, which is not matched by a corresponding level of purchasing decisions. A quantitative approach was used through a survey method by distributing questionnaires to 100 active TikTok Shop users. The results show that both price and promotion have a positive and significant effect on purchase intention. Consumers are more likely to make purchases when they perceive the price as appropriate for the product quality, while attractive promotions such as discounts, vouchers, and creative content help create positive perceptions and encourage buying decisions. These findings provide valuable implications for digital business actors to design competitive pricing strategies and relevant promotional efforts to increase consumer purchase intention. Theoretically, the study reinforces that classic marketing mix elements remain relevant and influential in shaping consumer behavior in the digital era, particularly in the context of e-commerce platforms like TikTok Shop.
Co-Authors Adella Rizki Salsabila Aisyiyah Muntiara Putri Annisa Adinda Azzahra Fatmawati Fathan Anzaini Istimaroh Istimaroh Marsha Anindita Muhammad Mufid Prasetyo Rahmah, Asmadhini Handayani