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Ardhana, Nadya Dwi
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Economics, Econometrics & Finance

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Pengaruh Harga dan Kualitas Produk terhadap Kepuasaan Konsumen di Café Nuiz Kota Palopo Pagirik, Elvi; Ardhana, Nadya Dwi; Makmur, Hernanda; Nurimansjah, Ris Akril; Suryati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4876

Abstract

This study aims to analyze the effect of price and product quality on consumer satisfaction at Café Nuiz in Palopo City. A quantitative associative approach was employed, with data collected through questionnaires distributed to 30 respondents using an incidental sampling technique. The independent variables in this study are price (X₁) and product quality (X₂), while the dependent variable is consumer satisfaction (Y). Data analysis was performed using multiple linear regression with the assistance of SPSS software. The F-test results indicate that price and product quality simultaneously have a significant effect on consumer satisfaction, with a significance value of 0.016 < 0.05. However, based on the t-test, only product quality has a partially significant effect on consumer satisfaction (significance value 0.012 < 0.05), while the price variable does not show a significant effect (significance value 0.234 > 0.05). The coefficient of determination (R²) is 25.9%, indicating that consumer satisfaction can be explained by the two variables, while the remaining 74.1% is influenced by other factors such as service, café ambiance, and consumers’ personal experiences. These findings highlight the crucial role of product quality in shaping customer satisfaction in the culinary industry.
Co-Authors Makmur, Hernanda Pagirik, Elvi Ris Akril Nurimansjah Suryati