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All Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Mitra Pengabdian Farmasi
Edward A. Lbn. Raja
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health

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Strategi Merencanakan dan Memilih Perguruan Tinggi Bagi Anak-Anak Tamatan SLTA di Desa bawonohono, kec. Fanayama, Nias Selatan Togu Harlen Lbn. Raja; Edward A. Lbn. Raja; HD. Melva Sitanggang
Jurnal Mitra Pengabdian Farmasi Vol. 1 No. 2 (2022): Februari 2022
Publisher : Akademi Farmasi YPPM Mandiri

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Abstract

Basically, every high school graduate will continue their education to higher education level either at universities, institutes, colleges, polytechnics and academies. Therefore, it is very important for graduates to make plans to continue their education, by getting information about the colleges that will be chosen by graduates so that they are not wrong in making decisions to continue their education, with good planning, graduates will get a future which is also good, because the graduates have made good decisions in continuing their education to the tertiary level. Every child must have ideals about his future, where these ideals become the vision and mission of his life which will be obtained with the help of education. Currently, high school graduates do not really understand how to choose a major in lectures, so many graduates are less successful in their education and less successful in finding work. This service program is carried out using the lecture/socialization method, with the aim that graduates and parents can choose the right college. Based on the results of the service program in the field, it can be explained that the service program can run successfully where only 15% of participants do not understand and do not understand this service program and 85% understand and understand this service program very well.
Pengaruh Harga terhadap Tingkat Penjualan Tiket pada Makmur/Halmera (Analisis SWOT) Sitorus, Risky Manuntun Agus Pranata; Sitanggang, Eva Rianty Angelina; Edward A. Lbn. Raja
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5972

Abstract

This study aims to analyze the effect of price on ticket sales at PT. Makmur/Halmahera using the SWOT analysis method. PT. Makmur/Halmahera faces price competition from competitors offering cheaper tickets, as well as limitations in adapting to online ticketing technology. Ticket sales data from April, May, and June 2024 were analyzed to evaluate sales fluctuations. The results showed that the premium pricing strategy of Rp215,000 per ticket created a perception of high quality but was less attractive to price-sensitive customers. In addition, the significant decline in sales 43.8% from April to May and 7.85% from May to June—indicates the need for innovation in services and promotional strategies. The SWOT analysis identified strengths such as service quality and company reputation, weaknesses in pricing and lack of innovation, opportunities to improve digital services, and threats from intense competition. Recommendations include developing an online ticketing system, improving service quality, and implementing aggressive digital promotions to enhance competitiveness and maintain customer loyalty.
Co-Authors Eva Rianty Angelina Sitanggang* HD. Melva Sitanggang Sitorus, Risky Manuntun Agus Pranata Togu Harlen Lbn. Raja