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All Journal Indonesian Economic Review Journal of Financial Management & Accounting
Edy Terdjo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science

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THE INFLUENCE OF COMMUNICATION AND MOTIVATION ON THE WORK ENVIRONMENT IN PT PERKEBUNAN NUSANTARA IV MEDAN Elcy Handayani Pramita; Edy Terdjo
Journal of Financial Management & Accounting Vol. 1 No. 1: MARCH - AUGUST 2024
Publisher : PT. MITRA ANGKASA INFORMATIKA

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Abstract

Every company in implementing programs that are directed is always efficient to achieve the goals set. One way that works goals can be achieved by creating a comfortable work environment. The work environment is something that is around workers and can affect themselves in carrying out the tasks assigned. A poor work environment can reduce work morale and more time and do not support obtaining an efficient work system design. Many factors affect the work environment, including communication and motivation. The purpose of this study was to determine the effect of Communication and Motivation on the Work Environment of PT. Perkebunan Nusantara IV Medan both partially and simultaneously. This type of research is a quantitative descriptive method. The object of research is the employees of the Human Resources and Marketing division of PT Perkebunan Nusantara IV Medan, amounting to 56 people. The sampling technique uses a saturated sampling technique which means the population is the same as the sample. Data analysis techniques used are multiple regression analysis, t-test, F test, and the coefficient of determination test. The results showed that partially and simultaneously Communication and Motivation influenced the Work Environment of PT. Perkebunan Nusantara IV Medan. The company leadership is advised to maintain the communication process that has taken place so far, taking into account the background, character, attitude, and nature of the leadership and employees. In motivation, companies are advised to pay more attention to employee work motivation by allowing employees the opportunity to develop their skills and expertise, this can be done by providing learning opportunities for employees who have work performance.
THE EFFECT OF BRAND TRUST AND CONSUMER SATISFACTION ON BRAND LOYALTY Edy Terdjo; Leoni Ginting
Journal of Financial Management & Accounting Vol. 1 No. 2: SEPTEMBER, 2024 - FEBRUARY, 2025
Publisher : PT. MITRA ANGKASA INFORMATIKA

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Abstract

Loyal consumers are assets that are meaningful to the company, because in addition to consuming continuously they will also help to market the product to others, and as we know that marketing word of mouth (the word of mouth) is: the most effective and efficient marketing method. High consumer loyalty will certainly require a long time and a good strategy. The factors that will shape loyalty are brand trust and customer satisfaction. This study is to determine the effect of Brand Trust and Consumer Satisfaction on Brand Loyalty at both partially and simultaneously. This type of research is a quantitative descriptive method. The object of research in this study is the customer of a total of 150 people. The sampling technique uses the Slovin formula which produces a sample of 109 people, the data analysis technique used is multiple regression analysis, t-test, F-test, and coefficient of determination test. The results showed that partially and simultaneously brand trust and customer satisfaction affected their loyalty. Companies are advised to increase brand loyalty by increasing brand trust by approaching consumers and creating motorcycles with more interesting features and variations. In terms of customer satisfaction, companies are advised to open a suggestion box about customer satisfaction with Yamaha motorcycles. Companies are also advised to increase consumer confidence and safety in riding Yamaha motorbikes, overcome complaints related to Yamaha motorbikes such as durability and product reliability, improve service and establish good relationships with consumers in order to increase customer satisfaction so that Brand Loyalty increases. Keywords: Brand Trust, Consumer Satisfaction and Brand Loyalty
Analysis of the Calculation of Profit Volume Costs, Break Even Points, Margin of Safety, and Contribution Margin on Profit Planning Elidawati Elidawati; Edy Terdjo
Indonesian Economic Review Vol. 6 No. 1 (2026): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v6i1.79

Abstract

The rapid growth of the coffee shop industry in Indonesia has transformed coffee shops into a "third place" for people's lifestyles. However, external pressures during the pandemic caused Coffee Shop X to fail in achieving its 2025 profit target due to operational restrictions. This study aims to evaluate the effectiveness of Cost-Volume-Profit (CVP) analysis as a strategic instrument in profit planning for 2026 to recover financial performance post-contraction. The research method employed is quantitative, utilizing the Least Square method to separate semi-variable costs. The results indicate that the company has a weighted-average contribution margin of IDR 11,256, with a Break-Even Point (BEP) of 19,413 units. To offset the losses incurred in 2025, the company has set a sales target of 29,094 units for 2026. Risk analysis reveals a Margin of Safety of 49.86% and a Degree of Operating Leverage of 4.5, indicating high profit sensitivity to changes in sales volume. In conclusion, CVP analysis provides an accurate foundation for MSME management in formulating profit planning strategies and mitigating operational risks more scientifically in the future.
Co-Authors Elcy Handayani Pramita Elidawati Elidawati Leoni Ginting