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All Journal Journal of Financial Management & Accounting
Galeh Sari
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Humanities Economics, Econometrics & Finance Library & Information Science

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THE INFLUENCE OF PRODUCT INNOVATION AND PRODUCT ATTRIBUTES ON EVERBRIGHT SALES LEVELS BINJAI BRANCH Mila Asmawiani Okta; Galeh Sari
Journal of Financial Management & Accounting Vol. 1 No. 1 (2024): MARCH - AUGUST 2024
Publisher : PT. MITRA ANGKASA INFORMATIKA

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This research was conducted at PT Everbright Binjai Branch. The aim of this research was to determine and analyze the influence of Product Innovation and Product Attributes on the Sales Level of PT Everbright Binjai Branch. The population is 126 customers, while the sample in this research is: 96 customers. The sampling technique used is simple random sampling. Data collection techniques are by distributing questionnaires, interviews and documentation studies. Data analysis uses multiple linear regression analysis. The conclusion of the research is that simultaneously Product Innovation and Product Attributes have a positive and significant effect on the Sales Level of PT Everbright Binjai Branch. Partially, Product Innovation has a positive and significant effect on the Sales Level of PT Everbright Binjai Branch. Partially, Product Attributes have a positive and significant effect on the Sales Level of PT Everbright Binjai Branch. The coefficient of determination seen from the Adjusted R Square value is: 0.435, meaning that product innovation and product attributes can explain the sales level by 43.5% and the remaining 56.5% is influenced by other variables outside of this research such as: service quality, sales promotion. , customer satisfaction and so on. Keywords: Product Innovation, Product Attributes, Sales Level Keywords
THE EFFECT OF TAX AVOIDANCE, TAX PROCEDURE AWARENESS, TAX SOCIALIZATION AND TAX MODERNIZATION ON TAXPAYER COMPLIANCE AT THE MEDAN PRIMARY TAX SERVICE OFFICE Galeh Sari; Alice Paulina Purba
Journal of Financial Management & Accounting Vol. 1 No. 2 (2024): SEPTEMBER - FEBRUARY, 2024
Publisher : PT. MITRA ANGKASA INFORMATIKA

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Taxpayer's obedience is influenced by several factors such as, tax evasion, tax procedure's awareness, tax socialization and tax modernization. Tax procedure's awareness is a condition where the taxpayer understands and comprehends the meaning, function and the purpose of tax payments to the country. The purpose of this research is to verify the influences of tax evasion, tax procedure's awareness, tax socialization and tax modernization towards the taxpayer's obedience in tax service office (tax office) Pratama Medan. The methodology used in this research is a quantitative approach with questionnaire method such as distributing a list of questionsnaire. Variable is measured by Likert scale. The population in this research is all taxpayers in tax service office/tax office Prata Medan whose sum is 85,180 taxpayers with 118 samples. The results of this research show that tax evasion, tax procedure's awareness and tax socialization are not working for taxpayer's obedience, but tax modernization is partially and significantly influenced towards the taxpayer's obedience. The result of simultaneous research shows that tax evasion, tax procedure's awareness, tax socialization and tax modernization are influenced positively and significantly for taxpayer's obedience. Key Words Tax Evasion, Tax Procedure's awareness, Tax Socialization, Tax Modernization and Obedience
THE EFFECT OF WORK MOTIVATION AND ORGANIZATIONAL CULTURE ON ORGANIZATIONAL COMMITMENT Leoni Ginting; Galeh Sari
Journal of Financial Management & Accounting Vol. 2 No. 1: MARCH - AUGUST, 2025
Publisher : PT. MITRA ANGKASA INFORMATIKA

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The company requires mutual commitment between the organization and employees so that they can jointly realize the company's goals and desires. Good employee management will certainly foster good organizational commitment of employees as well. The method used in this research is quantitative descriptive. The population and sample of this study were all employees, amounting to 75 people. Questionnaire processing is measured with a Likert scale. The data analysis model used to answer hypotheses is multiple linear regression analysis. The results showed that partially and simultaneously work motivation and organizational culture had a positive and significant effect on organizational commitment. The most dominant variable influencing organizational commitment is work motivation. Keywords: Work Motivation, Organizational Culture, Organizational Commitment.
Co-Authors Alice Paulina Purba Leoni Ginting Mila Asmawiani Okta