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All Journal NAAFI: JURNAL ILMIAH MAHASISWA
Alfarizi, Zaki
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Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Analisis Persepsi Keislaman Remaja Melalui Konten Youtube “Belajar Islam Pake Logika” Ft Ustadz Felix Siauw Pratama, Wahyu Saputra; Alfarizi, Zaki; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 3 (2025): April: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i2.173

Abstract

This research analyzes the perception of adolescents' Islamic perceptions through the YouTube content “Belajar Islam Pake Logika” Ustadz Felix Siauw. In the digital era, YouTube is an important tool for teenagers to learn religion. to learn religion. This research uses descriptive qualitative method with a content analysis design to understand how Ustadz Felix Siauw's rhetorical strategy influences the perception of religion. Felix Siauw's rhetorical strategy influences teenagers' Islamic perceptions. The results showed that Ustadz Felix Siauw uses logic (logos), emotion (pathos), and credibility (ethos) in conveying Islamic teachings. credibility (ethos) in conveying Islamic teachings. This approach is effective attracts teenagers, but also risks simplifying the concept of religion. This research emphasizes the importance of a balance between rational and spiritual approaches in digital da'wah so that the message remains authoritative and holistic. This research contributes to understanding the effectiveness of digital communication strategies that are relevant to the younger generation.
PEMANFAATAN MEDIA SOSIAL FECEBOOK DALAM KOMUNIKASI PEMASARAN DIGITAL RUMAH SUBSIDI PADA CLUSTER CENDANA BY GRAND CITRA MANDIRI Alfarizi, Zaki; Razzaq, Abdur; Nurprameswari, Sonia
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.345

Abstract

This study aims to analyze the role of social media in the marketing strategy of subsidized housing using a qualitative descriptive approach in the Cendana Cluster by Grand Citra Mandiri. Using qualitative methods, this study describes how social media platforms, such as Facebook, are used to optimize the marketing of subsidized housing targeted at low-income households. Social media is utilized to disseminate information, increase interaction with potential buyers, and effectively expand market reach. The results show that marketing communication strategies through social media can increase consumer trust, accelerate the sales process, and reduce promotional costs. The use of visual content, segmented advertising, and direct interaction significantly contributed to increasing interest in purchasing subsidized housing in the Cendana Cluster. In conclusion, social media plays a strategic role in supporting the efficient and effective marketing of subsidized housing.
Co-Authors Abdur Razzaq Nugraha, Muhamad Yudistira Nurprameswari, Sonia Pratama, Wahyu Saputra