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All Journal NAAFI: JURNAL ILMIAH MAHASISWA
Arista, Fiansi Dwi
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Media Sosial Instagram Sebagai Komunikasi Dakwah Terhadap Peningkatan Pengetahuan Agama Pada Gen Z Arista, Fiansi Dwi; Elsa; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 4 (2025): Juni: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i3.174

Abstract

Social media, especially Instagram, has become an effective tool in spreading da’wah among Generation Z (Gen Z). This generation has a tendency to access information quickly, visually, and interactively, so Instagram is the right media to convey Islamic teachings. This research uses a qualitative method with a literature review approach to analyze how Instagram plays a role in the transformation of da’wah, the communication strategies applied, and its effect on increasing religious knowledge in Gen Z. The results showed that Instagram is able to make da’wah more interesting and easy to understand through features such as image uploads, short videos, and live broadcasts. However, there are challenges in information validity and algorithm effects that can limit users’ perspectives. Therefore, good digital literacy is needed so that this media can be optimally utilized in increasing religious understanding among Gen Z.
PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI STRATEGI PROMOSI PRODUK LOKAL: STUDI KASUS KAOS NYENYES PALEMBANG Arista, Fiansi Dwi
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 2 (2026): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i2.338

Abstract

This study discusses the utilization of the social media platform Instagram as a promotional strategy for local products by Kaos Nyenyes Palembang. Using a qualitative descriptive method, this research shows that features such as feed, stories, reels, and highlights are used to display creative content based on local culture through humor, local language, and Palembang's distinctive design. This strategy not only increases consumer appeal and loyalty but also strengthens cultural identity and fosters pride in local products. The research results confirm that digital promotion based on local wisdom is effective in expanding market reach and building the image of SMEs that are modern and culturally valuable
Co-Authors Abdur Razzaq Elsa Nugraha, Muhamad Yudistira