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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) NAAFI: JURNAL ILMIAH MAHASISWA
Andayani, Rinni Dwi
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Strategi Komunikasi Dai Muda dalam Menyebarkan Pesan Dakwah di Tiktok Andayani, Rinni Dwi; Rahma, Khalisya; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 4 (2025): Juni: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i3.178

Abstract

The development of digital technology, especially social media such as Tiktok, has opened up new space for the spread of Islamic preaching messages. This article discusses the communication strategies used by young preachers in delivering preaching through the Tiktok platform. This study uses a descriptive qualitative approach with case studies on several accounts of young preachers who are actively preaching on Tiktok. The results of the study show that young preachers utilize creativity in the form of delivering content that is short, interesting, and relevant to current issues. They also use communicative language and attractive visuals to reach the younger generation. Other strategies implemented include consistency in uploads, active interaction with followers, and the use of Tiktok trends and features such as music, filters, and hashtags to increase the reach of preaching. With this research, young preachers are able to convey Islamic values ​​effectively and are accepted by a wider audience, especially teenagers and millennials. This study concludes that the success of young preachers in preaching on Tiktok is greatly influenced by their ability to adapt communication strategies in a dynamic and rapidly changing digital context. This finding emphasizes the importance of digital competence for young preachers in facing the challenges of preaching in the modern era, as well as the need for a creative and contextual approach so that Islamic preaching remains relevant and touches the hearts of the wider community, especially the younger generation.
Strategi Petani Desa Segayam Dalam Menghadapi Tantangan Pertanian Modern Meilia, Stevy Arta; Bernolian, Dion; Andayani, Rinni Dwi; Cintya, Cindy; Saputra, Nugroho Agung; Agra Dwi saputra
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the strategies of farmers in Segayam Village in facing the challenges of modern agriculture characterized by climate change, fluctuating commodity prices, increasing production costs, and developments in agricultural technology. The study employed a qualitative approach with descriptive methods. Data were collected through in-depth interviews, field observations, and documentation. Data were then analyzed through data reduction, data presentation, and conclusion drawing. The results indicate that farmers employ various adaptive strategies, including gradual technology adoption, crop diversification to reduce risk, institutional strengthening through farmer groups, production cost efficiency, and expanding market access through distribution networks and digital media. These strategies reflect farmers' adaptive capacity in responding dynamically to social, economic, and environmental pressures to maintain the stability and sustainability of their farming businesses. However, challenges such as limited capital and unstable market access remain obstacles to optimizing agricultural output. This study concludes that farmers' adaptive capacity is a key factor in maintaining the sustainability of rural agriculture amidst the dynamics of agricultural sector modernization.
Co-Authors Abdur Razzaq Agra Dwi Saputra Bernolian, Dion Cintya, Cindy Meilia, Stevy Arta Nugraha, Muhamad Yudistira Rahma, Khalisya Saputra, Nugroho Agung