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All Journal Journal of Innovative and Creativity NAAFI: JURNAL ILMIAH MAHASISWA
Andayani, Rinni Dwi
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Strategi Komunikasi Dai Muda dalam Menyebarkan Pesan Dakwah di Tiktok Andayani, Rinni Dwi; Rahma, Khalisya; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 4 (2025): Juni: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i3.178

Abstract

The development of digital technology, especially social media such as Tiktok, has opened up new space for the spread of Islamic preaching messages. This article discusses the communication strategies used by young preachers in delivering preaching through the Tiktok platform. This study uses a descriptive qualitative approach with case studies on several accounts of young preachers who are actively preaching on Tiktok. The results of the study show that young preachers utilize creativity in the form of delivering content that is short, interesting, and relevant to current issues. They also use communicative language and attractive visuals to reach the younger generation. Other strategies implemented include consistency in uploads, active interaction with followers, and the use of Tiktok trends and features such as music, filters, and hashtags to increase the reach of preaching. With this research, young preachers are able to convey Islamic values ​​effectively and are accepted by a wider audience, especially teenagers and millennials. This study concludes that the success of young preachers in preaching on Tiktok is greatly influenced by their ability to adapt communication strategies in a dynamic and rapidly changing digital context. This finding emphasizes the importance of digital competence for young preachers in facing the challenges of preaching in the modern era, as well as the need for a creative and contextual approach so that Islamic preaching remains relevant and touches the hearts of the wider community, especially the younger generation.
Pemanfaatan Digital Public Relations Badan Amil Zakat Nasional Kota Palembang Edukasi Zakat Melalui Akun Instagram @baznaskota.palembang Nopianti, Putri; Andayani, Rinni Dwi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6360

Abstract

Perkembangan teknologi digital telah mendorong transformasi praktik Public Relations, termasuk dalam pengelolaan komunikasi lembaga filantropi Islam. Badan Amil Zakat Nasional (BAZNAS) Kota Palembang memanfaatkan media sosial sebagai sarana Digital Public Relations untuk mengedukasi masyarakat mengenai zakat, khususnya melalui akun Instagram @baznaskota.palembang. Penelitian ini bertujuan untuk menganalisis strategi Digital Public Relations yang diterapkan BAZNAS Kota Palembang dalam menyampaikan edukasi zakat serta mengkaji bentuk pesan edukatif yang disajikan melalui konten Instagram. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui observasi terhadap konten unggahan Instagram BAZNAS Kota Palembang, meliputi jenis konten, pesan edukatif, serta bentuk interaksi dengan audiens. Hasil penelitian menunjukkan bahwa BAZNAS Kota Palembang menerapkan strategi Digital Public Relations yang komprehensif melalui penyajian konten edukatif yang konsisten, pemanfaatan fitur interaktif Instagram, penggunaan multimedia visual, serta penyampaian pesan transparansi pengelolaan zakat. Bentuk pesan yang disampaikan mencakup pesan informatif, motivatif, interaktif, dan transparansi program, yang secara keseluruhan berkontribusi dalam meningkatkan pemahaman, kepercayaan, dan partisipasi masyarakat dalam menunaikan zakat. Penelitian ini menyimpulkan bahwa pemanfaatan Instagram sebagai media Digital Public Relations terbukti efektif sebagai sarana edukasi zakat dan pembangunan hubungan antara BAZNAS Kota Palembang dengan publik. Temuan penelitian ini diharapkan dapat menjadi referensi bagi pengembangan strategi komunikasi digital lembaga zakat dan filantropi Islam di era digital.
Co-Authors Abdur Razzaq Nopianti, Putri Nugraha, Muhamad Yudistira Rahma, Khalisya