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Rahma, Khalisya
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Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Strategi Komunikasi Dai Muda dalam Menyebarkan Pesan Dakwah di Tiktok Andayani, Rinni Dwi; Rahma, Khalisya; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 4 (2025): Juni: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i3.178

Abstract

The development of digital technology, especially social media such as Tiktok, has opened up new space for the spread of Islamic preaching messages. This article discusses the communication strategies used by young preachers in delivering preaching through the Tiktok platform. This study uses a descriptive qualitative approach with case studies on several accounts of young preachers who are actively preaching on Tiktok. The results of the study show that young preachers utilize creativity in the form of delivering content that is short, interesting, and relevant to current issues. They also use communicative language and attractive visuals to reach the younger generation. Other strategies implemented include consistency in uploads, active interaction with followers, and the use of Tiktok trends and features such as music, filters, and hashtags to increase the reach of preaching. With this research, young preachers are able to convey Islamic values ​​effectively and are accepted by a wider audience, especially teenagers and millennials. This study concludes that the success of young preachers in preaching on Tiktok is greatly influenced by their ability to adapt communication strategies in a dynamic and rapidly changing digital context. This finding emphasizes the importance of digital competence for young preachers in facing the challenges of preaching in the modern era, as well as the need for a creative and contextual approach so that Islamic preaching remains relevant and touches the hearts of the wider community, especially the younger generation.
Dinamika Komunikasi Interpersonal Customer Service dan Kepala Sekolah Dalam Proses Layanan SIPLAH di Bank Sumsel Babel Syariah Rahma, Khalisya
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.336

Abstract

This study aims to explore the dynamics of interpersonal communication between the customer service officers of Bank Sumsel Babel Syariah and school principals in the SIPLah service process. The research focuses on how both parties build interaction, convey information, and manage obstacles that arise during the service process. A qualitative approach was used through interviews and observations to gain insight into the participants’ experiences. The findings reveal that the effectiveness of interpersonal communication is influenced by the clarity of information, the level of empathy, and the responsiveness demonstrated by customer service officers. Meanwhile, school principals contribute by providing accurate data and showing readiness to follow the required procedures. Additionally, challenges such as differences in understanding SIPLah’s technical aspects and limited time often affect the fluency of the service process. This study concludes that effective interpersonal communication plays a crucial role in streamlining the service and fostering a more harmonious working relationship between schools and the bank
Co-Authors Abdur Razzaq Andayani, Rinni Dwi Nugraha, Muhamad Yudistira