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All Journal NAAFI: JURNAL ILMIAH MAHASISWA
Saputri, Winda Agustina
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Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Pengaruh Gaya Penyampaian Konten Dakwah Ustadz Hanan Attaki di TikTok Terhadap Motivasi Diri Remaja Saputri, Winda Agustina; Salsabila, Andini; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 4 (2025): Juni: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i3.179

Abstract

This study aims to examine the influence of Ustadz Hanan Attaki’s preaching style on TikTok on the self-motivation of teenagers in understanding and practicing Islamic teachings. A quantitative approach with a survey method was applied to 25 respondents who are TikTok-using teenagers and viewers of Ustadz Hanan Attaki’s da’wah content. Data were collected using a Likert-scale questionnaire. The results indicate that a relaxed, relatable, and communicative preaching style significantly influences teens’ religious motivation. A simple linear regression test showed a coefficient of determination (R²) of 0.856, indicating that 86% of the variation in self-motivation is explained by the preaching style. These findings highlight the importance of adapting preaching methods to the digital era, particularly through social media platforms.
Co-Authors Abdur Razzaq, Abdur Nugraha, Muhamad Yudistira Salsabila, Andini