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All Journal NAAFI: JURNAL ILMIAH MAHASISWA
Wibisana, Satrio
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Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Pengaruh Penggunaan Media Sosial Sebagai Alat Komunikasi Individu Terhadap Loyalitas Lingkungan Sekitar Polrestabes RT 18 Jakabaring Wijaya, Aldi; Wibisana, Satrio; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 4 (2025): Juni: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i3.192

Abstract

This study aims to determine the influence of the use of social media as a tool for individual communication on environmental loyalty around Polrestabes RT 18 Jakabaring, Palembang. The method used is a quantitative approach through the distribution of questionnaires to 30 respondents and analyzed with the help of SPSS. The results of the bar graph indicate that the majority of respondents (86.7%) agree that social media plays a role in increasing environmental awareness. Simple linear regression analysis produces an equation Y = 11.060 + 0.714X with an R² value of 0.341, indicating a positive and significant relationship between the two variables. These findings suggest that the use of social media can be an effective means to encourage community loyalty to the surrounding environment.
Co-Authors Abdur Razzaq, Abdur Nugraha, Muhamad Yudistira Wijaya, Aldi