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Septy Holisa Umami
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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THE EFFECT OF MARKETING STRATEGY AND SERVICE QUALITY ON CONSUMER SATISFACTION IN THE NUANCES OF COFFE JEMBER Sinta, Dewi; Ahmad Izzuddin; Septy Holisa Umami
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.199

Abstract

Objective: This study aims to find out and analyze the influence of marketing strategy and service quality on consumer satisfaction in the Nuansa Coffe Jember. Method: This type of research uses a quantitative method with a sample of 80 respondents and uses a Non-probability sampling technique with a purposive sampling technique, using a data collection technique in the form of a questionnaire to the respondents. The data analysis techniques of this study use instrument testing, classical assumptions, multiple linear regression, hypothesis tests, and R2 determination coefficients. Results: The results of the analysis obtained showed that marketing strategy and service quality had a significant effect partially on consumer satisfaction in the Nuansa Coffe Jember. The results of the R2 determination coefficient test were 0.539 or 54% of the influence contribution level. Novelty: This study provides empirical evidence on the impact of marketing strategy and service quality on consumer satisfaction in the context of Nuansa Coffe Jember, contributing to the understanding of consumer behavior in the coffee shop industry.
OCCUPATIONAL HEALTH AND SAFETY IMPACTS, ENVIRONMENTAL CONDITIONS, AND JOB PLEASURE ON EMPLOYEE PERFORMANCE AT CV SURYA ANANTA SENTOSA MUNCAR BANYUWANGI Anggraini, Sabella; Bayu Wijayantini; Septy Holisa Umami
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.202

Abstract

Objective: This study aims to determine and analyze Occupational Health and Safety (K3), Work Environment, and Job Satisfaction towards Employee Performance at CV Surya Ananta Sentosa Muncar Banyuwangi. Method: This study uses a quantitative method. Research-related information, namely primary information obtained through observation, distributing questionnaires, interviews, and using secondary data through documentation. The research sample consists of 40 employees at CV Surya Ananta Sentosa in Muncar Banyuwangi. For data analysis, the author used Line Development Testing Increase. Results: The results of hypothesis testing state that OHS does not have a significant impact on employee performance, working conditions have a significant impact on employee performance, and working success does not have a significant impact on employee performance. Novelty: This study is based on the problems that occur at CV Surya Ananta Sentosa, namely the lack of attention to occupational safety and health. Although the company has provided protective equipment such as masks, gloves, and boots to prevent work accidents in the distribution section, employees often neglect to use them due to a lack of awareness and the perception that accidents are rare coincidences.
Co-Authors Ahmad Izzuddin Anggraini, Sabella Bayu Wijayantini, Bayu Sinta, Dewi