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All Journal JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Ilmiah Manajemen dan Bisnis
Win, Thinzar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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INTEGRATING ENTREPRENEURSHIP EDUCATION INTO MSME DEVELOPMENT: A STRATEGIC MODEL FOR ENHANCING HUMAN RESOURCE QUALITY AND VILLAGE ENTREPRENEURSHIP IN GORONTALO REGENCY Hinelo, Raflin; Abdul, Irawati; Selvi, Selvi; Machmud, Rizan; Asnawi, Melan Angriani; Hasan, Yusrin S.; Win, Thinzar
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 13 No. 2 (2025)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v13n2.p301-320

Abstract

The low quality of human resources, exacerbated by a lack of access to structured entrepreneurship education, is a critical barrier to the development of Micro, Small, and Medium Enterprises (MSMEs). Acknowledging education as a fundamental driver of change, this study aims to formulate a strategic model for MSME development by integrating educational approaches to improve the quality of human resources (HR) and foster village entrepreneurship areas in Gorontalo Regency. A descriptive explanatory research method was employed, utilizing the Analytical Hierarchy Process (AHP) for analysis. Data were collected through focus group discussions and structured questionnaires administered to a panel of 21 experts, including MSME practitioners, government officials, and educational experts. The AHP results indicate that expanding access to practical entrepreneurship education and training is a primary strategy, underpinning the top priority of market access (weight: 0.417). This is followed by the core factor of human resource quality (0.271), which is directly addressed through educational interventions. Technology and innovation (0.147), government affirmative policies (0.131), and infrastructure support (0.035) complete the hierarchy. Consequently, the key policy implications are deeply rooted in education. It is recommended that local governments collaborate with educational institutions and the private sector to develop curricula for ongoing community-based education and training programs.
Perceived Value as a Mediator: How Customer Experience Outweighs E-Service Quality in Driving Digital Repurchase Intention in Quick-Service Restaurants Mohhanto, Ardo; Anwar, Muhadjir; Achmad, Zainal Abidin; Win, Thinzar
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7170

Abstract

This study explores the different impacts of e-service quality and customer experience on repurchase intention, with perceived value as a mediator, among digital consumers of Yoshinoya quick-service restaurants in Surabaya, Indonesia. Using Structural Equation Modeling–Partial Least Squares (SEM-PLS) on data from 148 respondents, the results show that e-service quality does not significantly affect repurchase intention (coefficient = 0.166, p = 0.120), while customer experience has a strong direct effect (coefficient = 0.405, p < 0.001). Perceived value mediates the relationship between customer experience and repurchase intention (coefficient = 0.497, p < 0.001), but not between e-service quality and repurchase intention (coefficient = 0.074, p = 0.217). This study contributes to digital service and consumer behavior literature by showing that perceived value acts as a selective mediator, enhancing the impact of customer experience while reducing the role of e-service quality in technology-based QSR environments. Practically, the findings suggest that QSR managers should view e-service quality as a basic requirement and focus on experiential strategies, such as emotional engagement, personalization, and omnichannel consistency, to improve perceived value and maintain customer loyalty in competitive digital food service markets.
Co-Authors Asnawi, Melan Angriani Irawati Abdul Mohhanto, Ardo Muhadjir Anwar Raflin Hinelo Rizan Machmud Selvi Selvi Yusrin S. Hasan