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STRENGTHENING MARKETPLACE-BASED BRANDING AND MARKETING THROUGH A DIGITAL MENTORING APPROACH TO IMPROVE THE PERFORMANCE OF JAN ENDOLS COOKIES MSMES IN SIDOARJO REGENCY Dara Anindya Putri Umagapi; Achmad Nuril Huda; Agus Hermawan; Agung Winarno
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i3.4863

Abstract

The Jan Endols Dry Cake MSME in Sidoarjo Regency is a custom-made culinary business still managed conventionally, particularly in operational management and marketing strategies. This situation limits business efficiency and market reach, making digitalization a strategic necessity to increase competitiveness. This community service activity aims to strengthen the management and marketing of MSMEs through digital-based mentoring. The mentoring is carried out in a participatory and implementative manner through stages of observation, problem identification, training, and monitoring and evaluation tailored to the needs and capacities of business actors. The mentoring focuses on implementing simple digital financial records, managing orders and production processes, and utilizing social media and marketplaces as marketing tools. The activity results show increased operational efficiency, expanded marketing reach, and an increased understanding and ability of MSMEs in utilizing digital technology. These findings confirm that digital mentoring has significant potential to support the strengthening of management, marketing, and sustainability of culinary MSMEs at the local level, while also serving as a mentoring model for other MSMEs with similar characteristics.
THE EFFECT OF LEADER-MEMBER EXCHANGE, MANAGERIAL SUPPORT, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE THROUGH THE MEDIATION OF WORK MOTIVATION IN THE MILLENNIAL GENERATION AND GENERATION Z AT PT PABRIK KERTAS TJIWI KIMIA TBK Dara Anindya Putri Umagapi; Budi Eko Soetjipto; Sopiah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18640296

Abstract

This research is motivated by the performance dynamics of Millennial and Generation Z employees in the paper production division of PT Pabrik Kertas Tjiwi Kimia Tbk. As younger employees tend to value supportive communication, organizational attention, and a comfortable work environment, it becomes important to understand how Leader–Member Exchange (LMX), managerial support, and the work environment influence their motivation and performance. This study examines the effects of these variables on employee performance, with work motivation positioned as a mediating factor. Leader–Member Exchange (LMX) reflects the quality of reciprocal interactions between supervisors and employees. Managerial support is viewed through the lens of Perceived Organizational Support (POS), which highlights employees' perceptions of how much the organization and supervisors value and support them. The work environment is analyzed based on ergonomic and industrial psychology perspectives, emphasizing physical comfort, safety, and psychological conditions. Work motivation is grounded in Self-Determination Theory (SDT), which explains how the fulfillment of autonomy, competence, and relatedness drives individuals to perform optimally. A quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM) was employed. The study involved a population of 466 Millennial and Gen Z employees in the production division, from which 218 respondents were selected through simple random sampling. Data were collected using a Likert-scale questionnaire and tested for validity and reliability through convergent validity, discriminant validity, composite reliability, and Cronbach's Alpha. Hypotheses were evaluated through outer and inner model assessments and bootstrapping procedures. The findings reveal that LMX and managerial support do not have a significant direct effect on employee performance. However, both variables show a significant positive influence on work motivation. The work environment significantly influences both motivation and performance. Work motivation itself significantly contributes to performance and mediates the relationship between the independent variables and performance. These results indicate that for Millennial and Gen Z employees, motivation plays a crucial role in translating workplace relationships, managerial support, and environmental conditions into improved performance. Theoretically, this research reinforces the relevance of Leader–Member Exchange Theory, Perceived Organizational Support Theory, ergonomic and industrial psychology concepts, and Self-Determination Theory in understanding younger employees in manufacturing settings. Practically, the study suggests that companies should enhance employee performance by strengthening supervisor–employee relationships, improving organizational support, and optimizing ergonomically sound and psychologically supportive work environments.