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All Journal Jurnal Kompetitif Bisnis
Triatama, Aklas Nurdika
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Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN PELANGGAN (STUDI PADA KEDAI KOPI DOESOEN COFFEE & SPACE) Triatama, Aklas Nurdika; Hatono, Hartono; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This“study purposed to determine the magnitude of the“effect“ of“ service quality on increasing customer“satisfaction at a coffee shop. Doesoen Coffee & Space. Explanatory Research is the type of Research used, and consumers of Doesoen Coffee & Space coffee shops are the population in this study. The sampling“technique in“this“study was purposive“sampling“ with a sample of 100 people.” Based on data“analysis. research and data analysis, service quality with dimensions, responsiveness, “assurance, empathy, and tangibles have a “and“significant effect on customer satisfaction; This shows that the 'influence' of service quality with dimensions, responsiveness, guarantee, empathy, and form 'can significantly increase customer satisfaction at Doesoen Coffee & Space's coffee shop”.
Co-Authors Hatono, Hartono Nugeraha, Prasetya